Not so long ago the world’s companies, including agencies and ad holding groups, were falling over themselves to boast of their DEI (diversity, equity and inclusion) credentials. Then a nasty orange ogre appeared in the White House and, all of a sudden, they weren’t. DEI champions at the ad holding companies discovered they were surplus [...]
The new ad format aims to engage consumers as AI is eating into retailers’ traffic.
Discover why premium large-format DOOH captures 5× more attention than online ads, how Branded Cities is transforming the New York media landscape, and what Ocean Outdoor’s DeepScreen™ 3D launch means for immersive brand storytelling. Get the latest insights from B.B. in this week’s top OOH roundup. The post DOOH: Big Data and Bigger Screens first [...]
Split-Testing in the Wild: How A/B Testing Works for Outdoor Campaigns In the digital world, marketers constantly test and refine campaigns through A/B testing—running two versions of an ad to see which performs better. But what about in the physical world of billboards and outdoor media? Can split-testing work when the medium is static, space [...]
Olshan Frome Wolosky LLP has been recognized in the 2025 edition of The Legal 500 US as a Leading Law Firm in Advertising and Marketing: Transactional and Regulatory, with three attorneys individually ranked, including Andrew Lustigman being recognized as a Leading Partner. The firm’s recognition in this highly competitive category reflects its steady focus on [...]
Out-of-Home (OOH) advertising is evolving rapidly—and Edge1 is leading the transformation. As a comprehensive AdTech platform, Edge1 is built to empower media owners, agencies, and brands with the tools they need to manage, automate, and scale their OOH advertising operations like never before. What is Edge1? Edge1 is a robust and intelligent AdTech ecosystem specifically [...]
The back-to-school season presents a prime opportunity for educational brands to create meaningful visibility. As students, parents, and educators gear up for a new academic year, strategically placed outdoor advertising ensures your brand is seen where it matters most. In a crowded digital environment, a bold outdoor campaign cuts through the noise and builds real-world [...]
In Episode 14 of this season’s Digital and Dirt podcast, Ian hits the road for the MediaPost CPG Brand Insider Summit in Nashville where he gathered a powerhouse panel of brand marketers for a rapid-fire conversation on the most pressing topics in today’s consumer advertising landscape. Podcast Breakdown 00:00 - 06:15 Jolie Laurence – Utz [...]
TikTok is no longer just a platform for viral dances and trending audio, it’s now a serious force in the advertising world. With nearly 2 billion users and over 1.8 billion reachable through ads, it’s where your audience is spending their time. But while TikTok delivers unmatched reach, it hasn’t made life easy for advertisers. [...]
Homes that watch with ads are ‘lighter’ viewers consuming up to 40% less content on some services Shows such as Netflix’s TV history-making Adolescence and Disney’s romp Rivals are among the latest hits to continue the subscriber juggernaut, as the US streamers continue to mount pressure on UK TV broadcasters. However, research reveals that a [...]
