These Marketing Concepts Have Become Meaningless—and They’re Sabotaging Your Strategy
Terms like insight, disruption, and engagement are misunderstood, misleading, and misdirect your media spend.
OpenAI is Now Sharing Its Users’ Data With Advertisers
The company's updated privacy policy quietly formalizes data-sharing with marketing partners and confirms it's receiving purchase data from advertisers, just as ChatGPT uninstalls are on the rise.
Chinese Retail Is Shaking Up American Retail
Asian retail—much of it Chinese—is now having its own moment.
Marketers on the Move: Hires and Exits at Chipotle, PayPal, Overtime, and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.
3AF Honors Coca-Cola, McDonald’s, Disney, and More for Impact on Asian American Market
The Asian American Advertising Federation (3AF)'s 2026 Impact 50 honors brands that recognize the Asian American consumer.
Ark Agency wins new strategy and creative for Rude Health
Rude Health, which produces a huge selection of plant-based milk as well as breakfast cereals, has appointed Ark Agency to handle its creative business after a five-way pitch. Ark will showcase a new strategy for the brand in the next couple of months, positioning Rude Health as a healthy alternative to ultra-processed foods. An estimated one [...]
Week in Review: Netflix Launches a Vertical Video Feed, M6 Partners with ChatGPT, and Tech Giants Tout Their AI Investments
In this week's Week in Review: Netflix launches 'Clips', M6 leans on ChatGPT for discovery, and tech giants discuss AI investments in quarterly earnings. Top Stories Netflix Launches Vertical Video Feed 'Clips' US streaming giant Netflix has released an overhaul of its mobile app interface, adding a new vertical video feed called 'Clips' which will [...]
Ads of the Week: 8 Campaigns That Caught Our Eye, From Claire’s to Skittles
Brands including Skittles, Claire's, Chivas Regal, and Budweiser are behind the week's most notable ads.
MAA Ad of the Week: Lacoste by BETC Paris
Paris in the spring is still one of life’s joys, for tennis fans too of course. So, for some of us, are ads that actually feature the ancient art of storytelling to some effect and BETC Paris certainly does that here in a new global campaign for Lacoste (than which you don’t get much more [...]
Why a donation to MAA now helps everyone
Another year over but trusty MAA is still registering more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It’s reasonable to suppose that we provide something useful, even diverting – especially [...]