Patients don’t trust healthcare brands the way they used to. Expectations have changed faster than most healthcare organizations have adapted. The post From Awareness to Credibility: The New Mandate for Healthcare Marketing appeared first on The LOOMIS Agency.
There is something unforgettable about the excitement and emotion of a first time. Kia Europe and Innocean Berlin have captured that powerful feeling in their latest campaign: The Power of Firsts, unveiling the highly anticipated Kia EV2, the first of its name and the brand’s most accessible electric vehicle, which aims to connect with a [...]
Newsmax announces a new podcast featuring Greta Van Susteren.
Why today's chief executives must lead as marketers first.
This post was created in partnership with CVS Media Exchange Retail media has become a bigger part of the growth plan for many brands; it has also become harder to […]
This post was created in partnership with Ibotta Entering the competitive CPG industry can be an uphill battle—even more so for a challenger brand. But with enough grit and determination, […]
Take your sunglasses off for this one. Fresh off the POSSIBLE conference in Miami, our reporters debrief on how the marketing industry addressed the subject du jour, AI. Plus: the topics that were conspicuously absent from the conference. The post What’s POSSIBLE With AI appeared first on AdExchanger.
Revlon, IKEA, Jägermeister, Audi, Müller FRijj, Pluck'd, Wingstop, TBPN, Amtrak
Fox ads president Jeff Collins previews upfront pitch, growth for Tubi, and more advertisers getting into sports.
The fourth-annual POSSIBLE is in the books! AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas were on the ground in Miami. Here are their takeaways from three days chatting about agentic AI in the Florida sun (other than some scattered showers). But the AI talk at POSSIBLE wasn’t just marketing hype. Ad industry insiders got [...]
