For America250, Patriotic Marketing Has to Look Beyond the Cliches
July 4th is a reminder that marketing can't manufacture authenticity.
The Upper Funnel is Hard to Measure in B2B, but That’s an Opportunity for Brands
B2B marketing has become very focused on the more measurable lower-funnel portion of customer journeys says Andrea Sexton, CEO of Ledger Bennett. As a result, some advertisers are wary of investing in harder to measure upper-funnel activity, seeing it as a leap of faith. But that’s not the case, says Sexton, and in fact by [...]
Why Swivel Believes Sell-Side Ad Operations are Ripe for AI Automation
When weighing up the impact of AI on the advertising industry, many see a significant opportunity to automate manual process in order to free up human workers for deeper, more strategic task. Ad tech business Swivel launched in the US applying that logic to sell-side ad operations and ad sales, creating tools to handle manual [...]
AI Workflows Are Not Just About Buying More Media
Agentic AI is changing how agencies plan, buy, activate and optimise media, as well as collapsing the consumer journey. But Slavi Samardzija, Global Chair of Media & Commerce at Stagwell, says this transformation is not just about buying more media, but becoming more precise. "It's not about scale anymore," he says. "The future will belong [...]
How The Bear Helped Cook Up New Ad Interest in Disney Shows
The Bear's final season sold out its sponsorships, but its influence goes well beyond the TV screen for FX and Disney.
Marketing Vanguard at Cannes: Human Ingenuity Still Runs the Game ft. Dara Treseder
It’s a golden era for creatives, and trust remains the biggest non-negotiable.
Inside Julie Thompson’s Annual Thursday VIP Dinner Club & Discotheque at Cannes Lions
Step into a true best of Cannes Lions event.
Profound Launches an AI Agent to Manage End-to-End Marketing
Agentic workflows are becoming standard in the industry, but rising token costs could complicate the shift.
Sports Fans Want Better Experiences, Not Better Algorithms
This post was created in partnership with EY Studio+ Key takeaways Sports organizations have more data than ever. The challenge is using it to strengthen fan connections without sacrificing the […]
What to Build Before You Sell the Next Board
Four things sales needs to have in hand before the first advertiser conversation about the new structure. The post What to Build Before You Sell the Next Board first appeared on OOH TODAY.