The Evolution of Retail Media Networks (Ft. Parbinder Dariwhal from CVS Media Exchange) https://medium.com/media/cde9fd1bbf3c6bc382c0670b31ddcf1e/href This week on Floor 9, we’re diving deep into the fast-changing world of retail media networks with Parbinder “Parbs” Dariwhal, VP and GM of CVS Media Exchange (CMX). With 72% of purchases now beginning within retail ecosystems and average U.S. consumers [...]
Bose temporarily shut off its paid search ads across the U.S., after CMO Jim Mollica hypothesized that paid search was taking too much credit for driving sales.
So having moaned about the cost of Cannes, the plight of indies and the sidelining of DEI in my previous columns, I’ve decided to lighten up and focus on what excites people at Cannes most: the celebrities. Once upon a time, celebs at Cannes were flown in by big agencies or brands desperate for some [...]
Auto rickshaws aren’t merely a mode of transport. As an advertising agency in Pune, we see them as the ubiquitous three-wheeled chariots, cutting through the heavy traffic and helping people reach their destination in time…. and what? Of course, advertise businesses across every nook and corner of the city! Creatively, auto-rickshaws are like vibrant moving… Read [...]
—This month’s Out of Home high performers include four ads from around the world which make great use of celebrities and media characters The post May —OOH OF THE MONTH first appeared on OOH TODAY.
He joins the station from WTOK in Meridian where he's worked since 2022.
The holding company might be hunting for a CEO and losing a lot more business than it would like, but WPP is having a pretty good Cannes. On day three, it was again bolstered by winning two big, talent-pulling Grand Prix, both for global mega-client Unilever. Mindshare took the all-important Media top spot and Ogilvy [...]
Walmart Connect and NBCUniversal expand partnership for better targeting and measurement in live sports.
In a decision underscoring the complexity and risks of making environmental marketing claims, the National Advertising Division (NAD) issued a decision in a challenge brought by the International Bottled Water Association (IBWA) against Boxed Water is Better® (Boxed Water). In the case, the NAD addressed a slew of claims touching on recyclability, renewability, life cycle...
This will be the third extension granted to TikTok by President Donald Trump.
