Omnicom’s acquisition of IPG is a massive piece of news just as the industry slows down for Christmas. But what does it mean? At its most simple, three businesses (WPP, Publicis, Omnicom/IPG) that will look quite similar and compete heavily. Of the networks, Omnicom and IPG have the most devolution in their operating brands, although [...]

Much hoopla about adam&eveDDB’s first two films for Disney (important clearly for an agency trying to establish itself in the US) but here’s the agency at its very best for UK client Aviva, about to be the proud owner of Direct Line too. Timely this you might say. “We can help solve life’s financial puzzles” [...]

From Gym Shark to Squid Games, Mayo to Margo Robbie—here are the top 10 OOH executions that caught our attention last week. The post OOH Best Creative Last Week Today first appeared on OOH TODAY.

Join DPAA for Private Brand/Agency Firesides, Networking, DOOH Industry Opening Dinner, VIP Floor Tour The post United Airlines, Rite Aid, Lenovo, Omnicom at DPAA CES first appeared on OOH TODAY.

she created memorable, award-winning work for Progressive Insurance, CenturyLink, Ocean Spray, and Angie’s List The post Sukle Hires Simonich first appeared on OOH TODAY.

Brightline’s first green partnership features captivating advertising displays strategically implemented throughout the rail system’s South Florida stations. The post Water Provides The Backdrop For A Powerful OOH Ad Campaign first appeared on OOH TODAY.

Image source: google Advertising and marketing play a critical duty in the online betting landscape, especially in markets like Turkey, where gambling regulations are rigorous. While government-controlled systems like Spor Toto dominate legal marketing, international operators count on creative approaches to reach Turkish players. This dynamic has stimulated debates regarding the moral and financial implications [...]

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