There has never been more ways to incorporate technology into a campaign, from data analytics to generative AI. But the honorees of ADWEEK's inaugural Creative Tech Awards took the use of these advanced tools a step further, embedding technology at the heart of their creative campaigns. These brands, agencies and tech firms found new ways...
Horizon Media now has a full-service creative agency, with the launch of One Horizon. One of the largest U.S. media agencies and the largest independent agency globally on Tuesday revealed advertising agency Horizon One, with veteran creative Roberto Alcazar at the helm. The new agency, which will operate as part of Horizon Media, rounds out...
The shocking arrest of Luigi Mangione, a privileged Ivy League graduate, for the murder of UnitedHealthcare CEO Brian Thompson has sparked outrage and reflection. Mangione’s alleged crime, coupled with a handwritten manifesto railing against corporate greed in healthcare, has shone a harsh light on a global issue: the rising influence of profit-driven practices in systems [...]
Many of the trends and internet slang that swept social media this year were tied to “low-quality” so-called brain rot content.
Oreo, Coca-Cola, Hims & Hers, McDonald’s, e.l.f., and Liquid Death were behind some of the buzziest product launches of the year.
How agencies can gain clients’ trust by quickly diving into the work, not just the plan.
Away recruits celebrity look-alike contest winners, MAC Cosmetics “holds space” at one of its storefronts—and more.
Details on Omnicom Group’s plan to buy Interpublic Group of Cos. including industry rankings and data from Ad Age Datacenter.
Omnicom’s plan to acquire IPG is seen as a way to gain more strength and size in a shifting media landscape.
These are some of the executives from Omnicom and IPG worth monitoring as the companies pursue their deal.
