Snoop Dogg and Dr. Dre meet AI-generated Frank Sinatra and Sammy Davis in ad for gin brand
Ad for Still G.I.N. brand summons old-school cool from modern technology.
Matt Gaetz to Launch New OAN Show in January
Matt Gaetz is trading a career in government for a career in TV news. The former Florida congressional representative will join the conservative-leaning One America News network in January as host of The Matt Gaetz Show. "OAN is blazing a trail in media, embracing not just traditional news but the platforms where Americans are going--streaming,...
4 Ways the Omnicom-IPG Deal Could Upend Ad Industry Power Dynamics
If Omnicom's acquisition of Interpublic (IPG) goes as planned, the 'big six' holding companies will become the 'big five' before 2025 is done. Through its reported $13.25 billion acquisition of its rival, Omnicom will now be the dominant network in the U.S., competing with French powerhouses Publicis Groupe and Havas, U.K.-based WPP, and Japan's Dentsu...
14 creative campaigns to know about today
Among the notable creative campaigns for Dec. 10, 2024: BMW’s sweet holiday ad, Coca-Cola’s interactive snow-globe billboards and Twix’s hunt for a second person to follow on TikTok.
Omnicom-IPG—everything agencies and marketers need to know
From key executives to watch to industry reactions, here is the latest on the proposed Omnicom-IPG merger.
Veteran Wausau Anchor’s Departure Is a Deep Cut for Local News and Community
WAOW anchor Melissa Langbehn said goodbye to viewers after losing her job in the most recent Allen Media layoffs. Her departure from WAOW and the layoffs at Allen Media properties in Eau Clair, La Crosse and Madison are more than a simple business decision implemented to increase profits, put a band-aid on a shrinking bottom...
Omnicom’s IPG Acquisition Can Rival Publicis’ Data and AI Supremacy, But It Won’t Be Without Challenges
Omnicom's reported $14 billion blockbuster acquisition of IPG has the potential to rival Publicis Groupe's position as a center for tech and innovation excellence, thanks to the potential interplay of the new Omnicom entity's data, commerce, and AI tech capabilities. But, while having separate pieces of the puzzle will be helpful, merging them successfully is...
David Ushery to Co-Anchor WNBC News at 6
David Ushery will co-anchor WNBC News 4 New York at 6 starting on Monday, December 16. He takes over for Chuck Scarborough, who will retire from the New York NBC-owned station on December 12. Scarborough held the role as evening anchor for more than 50 years. Ushery will continue in his current role as co-anchor...
Why audio is the untapped ‘Moneyball medium’
Audio advertising is an often overlooked essential in a media mix plan, but its reach, intimacy, effectiveness and efficiency is hard to ignore.
Totino’s Pizza Rolls to run its first Super Bowl commercial
The brand claims to be the first Big Game ad buyer in the frozen pizza category.