DECLAN LOWNEY BRINGS MAYHEM TO MERMAN
United States adnews
Watch the newest commercials from Walmart, Clorox, Nestlé Toll House and more
Clorox says, “Clean feels good.”
How the Omnicom and IPG Merger Could Reshape the TV Ad Marketplace
Upon the news that Omnicom is acquiring rival agency holding company Interpublic Group, marketers and brands are wondering how the potential merger could impact the TV marketplace. Ross Benes, a senior analyst with eMarketer, said if the deal goes through without any significant delays or divestment requirements, it could add more scale to the connected...
Overnight Cable News Ratings Dec. 3-5: CNN and MSNBC Remain Below a Million Viewers
Tuesday, Dec. 2 The most-watched programs on all three networks aired in the pre-primetime evening hours. Fox News' The Five led with over four million total viewers at 5 p.m. ET, while The Beat with Ari Melber finished first for MSNBC at 6 p.m. and the 4 p.m. hour of The Lead with Jake Tapper...
Omnicom and IPG CEOs Earned Much More Than Their Rivals Last Year
Four companies -- WPP, Publicis Groupe, Omnicom Group, and Interpublic Group (IPG) -- have dominated the advertising industry for years, yet they aren't all the same. Some chief executive officers, for example, earned a lot more than the others last year. Now that Omnicom and Interpublic plan to merge, creating the world's largest ad conglomerate,...
NBCU Ad Sales Snags Another Roku Exec as Kristina Shepard Joins in EVP Role
NBCUniversal is continuing to bolster its ads team. Today, NBCU announced that former Roku executive Kristina Shepard will join its advertising and partnerships team as executive vice president of streaming and performance sales and partnerships. Shepard will join the company next month, having oversight of all programmatic, digital, and performance sales while reporting to Alison...
NBCU hires Roku executive to lead ad sales for small and medium-sized businesses
Kristina Shepard was named to the newly created role as NBCU seeks to add advertisers.
NBA Puts a Toyetic Twist on a Classic Holiday Ad
The NBA has spent the past few decades planting its flag in Christmas Day--much the same as the NFL has staked out Thanksgiving--returning this year with a remake of its seminal "Jingle Hoops" ad from 2013. The new 30-second commercial is more elaborate in its production style, versus the stripped-down and streamlined live-action original, with...
Omnicom and IPG Fight a Perfect Storm on the ‘4 Cs’
In what is without a doubt one of the top five episodes of Seinfeld, George is regaling his moment as a "marine biologist" with Jerry, Kramer, and Elaine: "The sea was angry that day, my friends, like an old man trying to send back soup at a deli!" George's "perfect storm" also perfectly captures what...
Preparing for the Era of ‘Big’ and ‘Small’
In light of THE news (do we treat this like the Super Bowl without saying exactly what it is?)--for me, as the CEO of an independent agency, it's an interesting time to reflect. As a former employee of both holding companies, Omnicom and IPG, and truly growing up a child of "Big Advertising," I'm fascinated...