ADWEEK previously reported that the streaming war was entering its messy era--and 2024 did not disappoint. This year saw Prime Video's ad inventory shake up the TV upfront, streamers push further into sports--or try to in the case of Disney, Warner Bros. Discovery, and Fox's joint venture, Venu--and free, ad-supported streamers such as Tubi continue...
Are advertising mega-mergers really serving clients or shareholders? Looks like there is no end in sight for the saga of the mega-mergers. Ten years or so after the Omnicom/Publicis Groupe attempt, plus the many other mergers in last few years within WPP that killed a few historic creative brands, the struggle for size and dominance [...]
Christmas ads seem pretty well over and done with in the UK by now (who’ll be first to launch one in August?) but they’re a bit more trad in the EU. They’re also featuring gifting rather more, which is part of the point. Maybe John Lewis exhausted this seam for the UK. But what do [...]
WPP’s GroupM is ending 2024 on a high note, winning Johnson and Johnson’s US and Canada media accounts, worth around $200m (J&J spends about $500m worldwide.) WPP is reported to have beaten Publicis Media and IPG in the final pitch. The business moves from IPG’s J3, formed to handle J&J’s global media business. IPG is [...]
Shopify is making a bigger bet on advertising. The ecommerce giant is making its two-year-old ad product, Shop Campaigns, available to all of its merchants in the U.S. and Canada. Shopify might be an ecommerce behemoth, but it's still a smaller advertising player compared to Amazon. Ecommerce experts closely watch Shopify's advertising moves to gauge...
Every Reason is the Right Reason - New Orangetheory Fitness campaign by Spark #creativity #inspiration #advertising
See how far your love can go | Lola and Jacob - New Pomelo campaign by BBDO Guerrero @bbdoguerrero #creativity #inspiration #advertising
Wish you were here - New Rogers Communications campaign by Publicis Canada #creativity #inspiration #advertising
A Toast Between Legends - New Still G.I.N. campaign #creativity #inspiration #advertising
Social Wreaths - New Gobierno de Chile campaign by VML Health Spain @vml_global #creativity #inspiration #advertising
