How to maximize CTV effectiveness amid growing viewer fragmentation
CTV is the fastest-growing segment in advertising, and brands would be wise to set up their strategies for the coming year.
Sadoun has a pop at Omnicom and IPG in “merry merger” video
A typically ebullient Arthur Sadoun does his best to turn the proposed Omnicom-IPG merger to his advantage in this video to staff. In fact, the Publicis Groupe CEO’s message is directed just as much to clients: Omnicom and IPG, he says, will have to focus internally on integration if they want the deal to work, [...]
3 Ways Moana 2 Marketing Led to a Big Splash at the Box Office
Moana 2 has already hit $600 million at the global box office, and no one knows how far it'll go. But before the film was breaking revenue records and joining Inside Out 2 to add to Disney/Pixar's 2024 box office wins, Disney's marketing was setting it up to make a big splash. The project started...
Don’t Get Used to Being ‘Top Dog’ Post Omnicom-IPG Deal, Arthur Sadoun Tells Publicis Staff
Publicis Groupe chief executive (CEO) Arthur Sadoun has addressed Omnicom Group's acquisition of Interpublic Group (IPG) in a video memo circulated to its 107,000-plus employees. In his speech, Sadoun cautioned staff not to get too comfortable being the world's biggest holding group by revenues and predicted the deal would be "positive for the industry at...
Publicis’ Arthur Sadoun says Omnicom-IPG deal should be ‘a lot of fun’ and ‘positive’ for the industry
Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s largest holding company.
Marketers’ digital waste declines yet DSP transaction costs rise
A decline in “made for advertising” site spending is the main factor in marketers’ reduced digital waste, the ANA found.
Roku brings CTV inventory to FreeWheel
Roku inventory will be available programmatically through FreeWheel DSPs in an expansion of the partners’ relationship.
Flattening Communication: Are AI Tools Erasing the Human Touch?
Picture this: a father, miles away from his daughter, sits down to write her an email. He wants to tell her he’s proud, that he misses her, that no matter how far apart they are, she’s never far from his thoughts. But instead of his own words, he clicks on an AI-generated suggestion. The email [...]
MFE Secures Loan for 2025 M&A
European media giant MFE-MediaForEurope, owner of Mediaset and Mediaset España, has secured a €3.4 billion loan to help it fund its continent-wide growth plans, CEO Pier Silvio Berlusconi confirmed in a press conference last night. While market conditions will play a role in deciding whether MFE makes any major moves next year, Berlusconi said he [...]
WPP Hires IPG McCann’s AI Chief to Lead Strategic AI Partnerships, Solving ‘Real’ Client Needs
WPP has named former IPG's McCann Worldgroup head of AI Elav Horwitz as its new evp and global head of strategic partnerships and solutions. Horwitz brings nearly nine years of experience at McCann, where she served as evp, global head of applied innovation and generative AI, integrating AI into creative workflows, as well as working...