President-elect Donald Trump has named former Fox10 Phoenix anchor Kari Lake as the next Voice of America Director. "Kari was a beloved News Anchor in Arizona, which supported me by record margins, for over 20 years. Congratulations Kari!" Trump wrote on social media. "I am honored that President Trump has asked me to lead the...
For the third year in a row, American Family Insurance, in partnership with Time, is presenting its "Dreamer of the Year" award, recognizing an individual or organization that works tirelessly to protect, restore and champion dreams, while inspiring others to do the same. This year, three groups are being honored for their efforts in the...
Nexstar Media Group is planning on cutting roughly 2% of its total workforce. The reductions are mainly coming from the local stations. Deadline said the cut equates to about 260 employees. "Our broadcasting and sales divisions are streamlining their organizations to reduce our operating expenses and accelerate collaboration across the company," said Nexstar. "While it...
CTV is the fastest-growing segment in advertising, and brands would be wise to set up their strategies for the coming year.
A typically ebullient Arthur Sadoun does his best to turn the proposed Omnicom-IPG merger to his advantage in this video to staff. In fact, the Publicis Groupe CEO’s message is directed just as much to clients: Omnicom and IPG, he says, will have to focus internally on integration if they want the deal to work, [...]
Moana 2 has already hit $600 million at the global box office, and no one knows how far it'll go. But before the film was breaking revenue records and joining Inside Out 2 to add to Disney/Pixar's 2024 box office wins, Disney's marketing was setting it up to make a big splash. The project started...
Publicis Groupe chief executive (CEO) Arthur Sadoun has addressed Omnicom Group's acquisition of Interpublic Group (IPG) in a video memo circulated to its 107,000-plus employees. In his speech, Sadoun cautioned staff not to get too comfortable being the world's biggest holding group by revenues and predicted the deal would be "positive for the industry at...
Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s largest holding company.
A decline in “made for advertising” site spending is the main factor in marketers’ reduced digital waste, the ANA found.
Roku inventory will be available programmatically through FreeWheel DSPs in an expansion of the partners’ relationship.
