IPG Mediabrands plans to lay off 103 people on Jan. 2., according to a WARN notice filed in the state of California. The Worker Adjustment and Retraining Notification Act requires companies with 100 or more employees to provide notifications of facility closures or mass layoffs 60 calendar days in advance. IPG Mediabrands filed the WARN...
In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee, chief creative officer at website design platform Squarespace, and Rei Inamoto, founding partner of brand consultancy I&CO. The discussion centers on the theme "To AI or Not to AI," exploring...
WPP and Universal Music Group have announced a partnership that will give its clients access to data on fans of artists like Taylor Swift, Bob Dylan, Billie Eilish, Elton John, Kendrick Lamar – and most of the other acts you can think of. In a world where Swift’s Eras tour grossed $2 billion in ticket [...]
Kari Lake has been pocked by President-elect Donald Trump to be the next director of Voice of America. If confirmed by the U.S. Senate, the former Arizona-based news anchor would oversee the federally funded media network that broadcasts globally. Trump announced the appointment on Truth Social, writing: "[Kari Lake] will be appointed by, and work...
As much as the story has generated a lot of buzz, I find the news of Omnicom's acquisition of IPG to be unsurprising and part of the natural order. I am sad for the great agency legacies that will be mothballed. I am sad for the jobs that will be cut. I am sad that...
Among the notable creative campaigns for Dec. 12, 2024: Sydney Sweeney’s Laneige game show and MNTN’s spot with Ryan Reynolds’ body double.
Gen Z’s take on the highs and lows of advertising this year.
Independent agency Joan is extending its reach into the European mainland with the opening of an office in Berlin. It's the agency's second international expansion following the recent launch of Joan London. The Berlin opening is the next step in Joan's mission to build a global presence. The growth of Joan in 2024 has been...
Scoops Ahoy's "U.S.S. Butterscotch" flavor chills in a Walmart freezer. Puma's website sells Squid Game uniforms. In New York City, Queen Charlotte leads a grand regency ball. No, you haven't entered the Upside Down: Netflix's IPs are everywhere--and it's not a happy coincidence. The streamer is gearing up to give Disney and Universal a run...
CNN will have a new home within Warner Bros. Discovery in 2025. The news network's parent company announced a corporate restructure that will create two new operating divisions next year. Global Linear Networks will house the media giant's numerous cable assets, including linear channels like CNN, TBS, and TruTV. Meanwhile, Streaming & Studios will encompass...
