Viva Signs With Edge1
Viva Signs, one of the most dynamic outdoor advertising providers from the vibrant island of Sint Maarten The post Viva Signs With Edge1 first appeared on OOH TODAY.
How to Improve Your Company’s Brand (Rebranding) Without Breaking the Budget
Countless companies are launching each day, making it important to focus on the brand’s identity to keep everything fresh and updated. A strong company should consider its brand image carefully,... The post How to Improve Your Company’s Brand (Rebranding) Without Breaking the Budget appeared first on PGN Agency.
MAA Ad of the Week: Aviva from adam&eveDDB
Can anyone make us love insurance companies? They’ve been in the news recently after events in New York (makes you grateful for the mostly free NHS) and adam&eveDDB gives the task its best shot in this charming film for Aviva. Well cast (stardom beckons for the lady playing the daughter in a family restaurant), well [...]
Ad Age Amp members select the 10 best ads of 2024
The Ad Age Amp community awards the 10 best ads of 2024, including some of the funniest, smartest and most inspirational spots from this past year.
The Best Athleisure Wear Styles for Active Brands
If you’re looking for custom apparel that feels good, looks good, and can hold up to frequent use, you might be in store for athleisure wear. The clothing trend has been growing in popularity in recent years as people have caught on to just how versatile athleisure wear outfits can be. Plus, as we head [...]
Birth of a Business: How to Write a Business Plan
You’ve had your big idea floating around your head for months, years, maybe even a decade. But now it’s time to take all those little details and hammer them out on paper. This is where your business is born. But how do you write a business plan, and what are you supposed to put in [...]
Winning ad strategies from the 2024 holiday season
The holiday season is a crucial time for retail and advertising, making it important to take the time to understand […]
Are you ready for retail media advertising? What you need to know in 2025
Retail media is evolving. Here’s what you need to understand the power of retail media advertising in 2025. 2024 saw […]
Strong Geofencing and Billboards | Targeting Audiences in Real-Time
Outdoor advertising has always been about location, but geofencing technology takes this concept to the next level. By using GPS and location-based data, advertisers can create virtual perimeters around physical areas to target specific audiences with precision. This enhances the effectiveness of billboard campaigns by bridging the gap between physical and digital advertising, delivering real-time, [...]
The Incredible History of Billboards | From Posters to Digital Displays
Billboard advertising has been a cornerstone of Out-of-Home (OOH) media for over a century, evolving alongside technology, culture, and consumer behavior. From hand-painted posters to high-tech digital displays, billboards have adapted to changing times, becoming more engaging, targeted, and impactful. Today we take a journey through the history of billboards, exploring its transformation and the [...]