Inside Vodafone’s AI-generated ad—how it was made and its place in the creativity debate
Vodafone says spot was created entirely with AI-generated imagery as industry still grapples with public perception around the technology.
5 ways financial brands are connecting with Gen Z
Financial services brands use these five methods to reach Gen Z.
Brands need to be not just recognisable, but deeply felt
The days of meticulously crafted campaigns, broadcast from the ivory towers of Madison Avenue, are over. Consumers are no longer strolling patiently down a pre-ordained path to purchase; they’re sprinting through a multi-dimensional digital maze, bombarded by choices at every turn. Brands get mere milliseconds to capture their attention, make a lasting impression, and tell [...]
MAA ad holding company, media agency, US agency and advertiser of the year
Ad Holding Company of the Year 2024 was the year ad holding companies became interesting again. First we had Publicis Groupe surging ahead of the pack (set to supplant WPP as the biggest by billings this year – they hope) and then the planned Omnicom/IPG merger. This (if it survives regulatory hurdles, which always seem [...]
Nicola Gunby – Co-Founder & CMO, CLIQ
In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Nicola Gunby, Co-Founder and CMO of community-focused app, CLIQ, to discuss her mission to combat loneliness through authentic connections and her experiences navigating the investment landscape as a female founder of a beauty-tech startup.
OOH Moves Today – 30 Moves This Week!
Clear Channel, Horizon Media, Capital Outdoor, T-Mobile, Link Media, Alliance Outdoor, and more - be the first to congratulate these OOH movers! The post OOH Moves Today – 30 Moves This Week! first appeared on OOH TODAY.
Kalkhof, Cox and Corbett Join Veridooh
... leading adtech solution for independent OOH verification, campaign automation and reporting automation ...bring independent verification to even more clients and markets around the world The post Kalkhof, Cox and Corbett Join Veridooh first appeared on OOH TODAY.
OOH Fast Facts Tri-Cities DMA—
Geopath audits over 2.1K units and 19 operators The post OOH Fast Facts Tri-Cities DMA— first appeared on OOH TODAY.