Image source : AdobeStock Are you looking for ways to make your high-rise property stand out? Grabbing attention isn’t always easy with so many competing structures in urban landscapes. Luckily, the right outdoor advertising strategies can make a big difference. They can boost your visibility, attract potential tenants or customers, and help your property stand [...]
New data from IAB shows that buy-side enthusiasm for connected TV remains strong, as US CTV advertising is projected to see the highest growth in percentage terms of any media channel in 2025. But insights into buyers' mindset suggest that this increase in spend must be met by improvements in CTV measurement, which is still [...]
When Apple TV+ dropped a glass-walled cubicle into New York's Grand Central Terminal on Jan. 14, it seemed like a standard promotional stunt, in this case for Season 2 of its hit sci-fi workplace drama Severance. Then three of the show's stars appeared--in character. Instead of posing for selfies or signing autographs, they strolled into...
President-elect Donald Trump, who takes office the day after the law banning TikTok in the U.S. goes into effect, is reportedly mulling an executive order that would stay the ban by 60 days or 90 days to allow time for negotiating a sale of the application by Chinese parent company ByteDance, or some other alternative....
Ad Age is counting down to Super Bowl LIX. In the weeks leading up to the game, which will air on Fox on Feb. 9, Ad Age will bring you breaking news, analysis and first looks at the high-stakes Big Game commercials—all in our Super Bowl newsletter. Sign up right here to get them via [...]
Tourism Western Australia’s fascinating campaign “Western Australia: Walking on a Dream” encourages the globe to experience Western Australia’s unique delights through a breathtaking Digital Out-of-Home (DOOH) display at Singapore’s The Big Picture Suntec. This campaign tries to captivate travelers’ hearts by highlighting Western Australia’s enchanting charm, from its beautiful beaches to its historic landscapes. Western [...]
If you’ve recently shopped or strolled through some malls in Singapore, such as Orchard, Bugis Street, Era Apac Centre, Star Vista, Queensway Shopping Centre, People’s Park Complex, ESR BizPark, or Chinatown Point, you may have noticed something intriguing the abundance of advertisements promoting India as a tourist destination. From digital billboards to interactive displays and [...]
Indomie has shocked the world again, this time with a fresh twist: a collaboration with K-pop sensation NewJeans and dynamic Digital Out-of-Home (DOOH) campaigns in Singapore. Famous for rich flavors, affordability, and quick preparation, it has become a favorite among locals and expatriates. The brand’s flagship product, “Mie Goreng,” along with other variants like Soto [...]
The digital media company Dotdash Meredith, which is home to dozens of editorial brands including People, Southern Living, and Food & Wine, laid off 143 staff in a round of cuts on Thursday morning, according to a person familiar with the matter. The company confirmed the layoffs to ADWEEK. The cuts affect staff across multiple...
Rokt is merging with customer data platform mParticle through a $300 million investment. The deal will allow mParticle clients to easily advertise through Rokt, which runs ads on the purchase confirmation page of ecommerce websites like Macy's and Just Eat. MParticle runs a customer data platform that brands use to manage their data. This technology...
