The ‘Best ads of 2024’ lists I have come across recently in trade publications were usually short. I ended up picking 40 ad campaigns (see parts one, two and three) – mostly from the weekly compilation of clutter breaking ads. Here’s the last instalment of the list including ads from Apple, Uber Eats and more. [...]
Advertising regulator reprimands services that claim to offer unbiased advice but then direct people to partner facilities Helplines that claim to offer “free” and “impartial” addiction support have been reprimanded by the advertising watchdog for hiding the fact they are paid thousands in commission by private rehabilitation clinics. Amid record drug death rates and high [...]
The shift from live TV to video platforms has made toy makers and sellers rethink products and where to sell them Letters to Santa used to be filled with ideas from the Argos catalogue or adverts on children’s telly, but for today’s kids raised on “swiping and streaming” YouTube is their shop window – which [...]
Work uniforms often get a bad rap. That’s because a lot of businesses aren’t picking the right outfits for their teams. You can’t take a one-size-fits-all approach to outfitting your crew, because there’s no one-size-fits-all approach to what works for a business. When you think about it, wearing company uniforms that show off your company [...]
Welcome to your step-by-step guide to crafting the perfect card! The special meaning we attach to a hand-written card goes without question, whether your recipient is a retiring octogenarian or a graduating eighth grader. In the land of 24/7 screen time, clients and employees appreciate a handwritten card more than ever. But what should the [...]
Reaching the right audience at the perfect moment is every brand’s goal—and for Daawat by LT Foods, we made it happen. We’re excited to share that Silverpush has won Bronze in the Best Use of Technology Award at the MENA Digital Awards 2024 for the Daawat YouTube campaign under the Digital Assets category. Daawat, a [...]
We’re excited to share that Silverpush snagged not one but two gold awards at the FINIXX Awards by Adgully, a platform celebrating innovation in the fintech and BFSI industries. This recognition shines a light on the creative, tech-powered campaigns we crafted for Kotak 811 Active Money and Aditya Birla Health Insurance. For Kotak 811 Active [...]
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