BRANDWEEK: Why Wyclef Jean and Jaeson Ma Are Building an Artist-Centric Alternative to Big Streaming Platforms
OpenWav lets musicians connect with and benefit from their relationship to fans.
BRANDWEEK: Why Betting on Women’s Sports Pays Off for Brands
The team behind Always Alpha showcases the opportunity in women's sports
IP Address Match Rates Are a Joke – And It’s No Laughing Matter
IP addresses and postal/email addresses are a match made in … not heaven. According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. Not great news for advertisers, who rely on these linkages to connect billions in digital ad [...]
How Broadcasters Are Merging Direct Sales with Programmatic
Over the past ten years, broadcasters’ ways of distributing their content have evolved quickly and successfully. But in the process, broadcasters have developed different ways of monetising these disparate platforms, leading to the emergence of tech silos, says Graham Heap, VP of Ad Tech Solutions at Imagine Communications. In this interview, Heap discusses how he’s [...]
Chest control during national anthem / Copie? À vous d’arbitrer!
THE ORIGINAL? National Institut of Cancer / Breast Cancer – 2019 « Anthem for the women » Click the image to enlarge Watch the Case Study video (You Tube) Source : Cannes Lions, Adsoftheworld Agency : DDB Santiago (Chile) LESS ORIGINAL Orange, FFF / Breast Cancer Awareness – 2025 « Chest control » (during french national anthem) Click the image to [...]
Spotify’s ‘Tunetorials’ Is a Sonic Leap in B2B Marketing
Spotify's 'Tunetorials' campaign turns marketing into music and proves even business education can groove.
It’s Time! (To Remind the Poor to Shop, Apparently)
It’s Time! (To Remind the Poor to Shop, Apparently) Ah, November. The leaves fall, the bills pile up, and Mariah Carey emerges from her cryogenic chamber to sell us self-love…this time, in partnership with Sephora. “It’s Time!” For what, exactly? Apparently, for late-stage capitalism to hit a new low, soundtracked by a jingle we can’t [...]
Mādin Agency’s Jamieson Maunder Is Hooked on Deep Sea Fishing
Mādin Agency partner and CCO Jamieson Maunder turned his love of fishing into a deep sea charter.
Women’s Sport Boom Leaves Advertisers Playing Catch-Up
The last few months have seen women's sport breaking viewing records on both sides of the pond. The Women's Euros gave ITV its biggest audience of the year in July, while the Women's Rugby World Cup final on the BBC became the most-watched rugby match of 2025. Meanwhile in the US, the WNBA playoffs scored [...]
MNTN’s SMB CTV Ad Business Is Growing Like Gangbusters
Two quarterly reports might not be enough to confirm a pattern. But it is enough information to draw a line – and so far, that line is going up for MNTN. The post MNTN’s SMB CTV Ad Business Is Growing Like Gangbusters appeared first on AdExchanger.