As Supreme Court Upholds TikTok Ban, Creators Fret About The Future

On Friday (Jan. 17), the Supreme Court upheld a law that will see TikTok banned in the U.S. on Sunday (Jan. 19). The decision leaves creators searching for other platforms to reach their audiences. For creators like Gigi Robinson, TikTok's silence on how to prepare for a ban has left them feeling uninformed. Robinson said...

By |2025-01-17T11:59:41-08:00January 17th, 2025|News|Comments Off on As Supreme Court Upholds TikTok Ban, Creators Fret About The Future

Digital Advertising Set for Double-Digit Growth in Retail Media, CTV, and Social

Things are looking positive in the digital advertising world. This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report, which digs into ad spending trends for the new year. The report is based on a survey of buyers at brands and agencies to better understand their growth strategies, anticipated spend by channel, and...

By |2025-01-17T11:59:40-08:00January 17th, 2025|News|Comments Off on Digital Advertising Set for Double-Digit Growth in Retail Media, CTV, and Social

Changes In Meta’s Ad Prices Show Dollars Shifting There Ahead of TikTok Ban

As advertisers brace for a U.S. without TikTok., Meta's cost-per-thousand-impressions (CPMs) are showing signs of both increased competition and expanded ad inventory, according to three sources. The Supreme Court upheld the TikTok ban today, a decision that could reshape the global social media landscape. Its removal from the U.S. market puts billions in ad dollars...

By |2025-01-17T10:44:18-08:00January 17th, 2025|News|Comments Off on Changes In Meta’s Ad Prices Show Dollars Shifting There Ahead of TikTok Ban

TikTok ban law—everything marketers and agencies need to know

Marketers and agencies have long been preparing for the Supreme Court to uphold a law banning TikTok if its owner, ByteDance, does not divest from the popular platform due to national security concerns outlined by Congress.

By |2025-01-17T10:44:17-08:00January 17th, 2025|News|Comments Off on TikTok ban law—everything marketers and agencies need to know

10 creative campaigns to know about today

Among the notable campaigns for Jan. 17: Zaxby’s unique coupon offer for its Chicken Philly and Mother London’s striking OOH ads at London Gatwick.

By |2025-01-17T10:44:16-08:00January 17th, 2025|News|Comments Off on 10 creative campaigns to know about today

What Are Shoppable Images for Ecommerce?

Shoppable images are transforming the retail landscape by enabling consumers to purchase products straight from visual content. This innovative technology is helping merchants and their Shopify advertising agency and Amazon advertising agency bridge the gap between inspiration and purchase, offering a seamless shopping experience to enhance user engagement and boost conversion rates. This article will [...]

By |2025-01-17T09:25:51-08:00January 17th, 2025|News|Comments Off on What Are Shoppable Images for Ecommerce?

A Clydesdale Foal Steals the Show in Budweiser’s Super Bowl 59 Teaser

Baby animals are cute crowd-pleasers--and doesn't Budweiser know it. The Anheuser-Busch's (AB InBev)-owned beer brand has just unveiled its Super Bowl 59 ad teaser, "Something 'Big' Is Coming," and the star of the show looks to be a sharp-eared Clydesdale foal. The 15-second video shows Clydesdale horses geared up and ready to leave the brewery...

By |2025-01-17T09:25:50-08:00January 17th, 2025|News|Comments Off on A Clydesdale Foal Steals the Show in Budweiser’s Super Bowl 59 Teaser
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