If Omnicom's plan to acquire rival Interpublic (IPG) goes through, the new advertising conglomerate will tower above all others in the industry, in terms of both total revenue and employees. Not everyone is happy about it. Recent survey data shows a larger percentage of marketers disapprove of the merger (27%) than approve (15%). The online...
Small business owners rarely have big marketing budgets, making it difficult to promote their services and products. However, many strategies and free tools are available to help with this. Overall,... The post Marketing Agency Secrets for Start-ups & Small Businesses appeared first on PGN Agency.
According to an article summarizing the report, OUTFRONT Media emerged as the leader, while Lamar ranked last The post Perceptions of 4 U.S.-based OOH ad companies: Clear Channel, Lamar, Intersection, and OUTFRONT —The Myer’s Report 2024 first appeared on OOH TODAY.
Advance the education of future OOH talent and help support critical research to build the OOH industry. Make a donation to FOARE today. The post 5 Reasons Why You Should Donate to FOARE first appeared on OOH TODAY.
— Holiday's are a good time to land that new position. Be ready to go Jan 1, 2025 --Account Executive, Regional Sales & Account Manager, Operations Coordinator, Graphic Designer, -- The post OOH Classifieds Today first appeared on OOH TODAY.
Soccer discounts, falling billboards, and the best creatives. A weekly recap of the top OOH stories you may have missed and colorful commentary from BB. The post Soccer Discounts, Falling Billboards, and the Best Creative first appeared on OOH TODAY.
Owned Madison Square Garden, New York Knicks and Rangers.
In an exciting fusion of sports and e-commerce designed to kick off the holiday shopping season, Itaú Bank teamed up with Africa Creative to launch "Touchboard Discounts," a dynamic campaign that transformed traditional soccer field advertising boards into an interactive shopping experience during a crucial Brasileirão match between Botafogo and Palmeiras. The program ran [...]
You’ve heard of Spotify Wrapped … but how about TRACKed? An animated, data-driven, year-in-review campaign, TRACKed celebrates the impact the MBTA Commuter Rail system and its riders are making on communities across Massachusetts and Providence, RI — and the planet at large! The MBTA Commuter Rail, operated by Keolis Commuter Services, does [...]
— Holiday's are a good time to land that new position. Be ready to go Jan 1, 2025 --Account Executive, Regional Sales & Account Manager, Operations Coordinator, Graphic Designer, -- The post OOH Classifieds Today first appeared on OOH TODAY.
