Brand Innovators’ Evolution of Retail and Commerce Summit
On January 13 and 14, we had the pleasure of attending Brand Innovator’s Evolution of Retail and Commerce Summit in […]
CES Las Vegas 2025
CES was an incredible way to start the year. CES wasn’t just gadgets this year, the illumin team took on […]
Bluesky may be the new Twitter, but not for advertisers
Bluesky is the latest social media platform to emerge from a crumbling X (formerly known as Twitter). But while this […]
How to Improve your ROI with Influencer Marketing
In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps. This article will explore practical strategies to maximize your ROI through effective [...]
CES 2025 Key Takeaways: Q&A with Blaise Lucey
Last week, the SIlverpush team kicked off the New Year at CES 2025 in Las Vegas. More than 140,000 tech professionals from every corner of the industry attended the event. At Silverpush, we hosted our first Context & Conversations series, where we hosted agencies and brands at dinners and learning sessions. We also hosted a [...]
The Ultimate Advertising Calendar for 2025 Tentpole Events
In a world where trends change in the blink of an eye, relevance often feels like some sort of rat race. That is where tentpole events come in: these are key dates and milestones with cultural or industry importance that manage to grab people’s attention, be it the Super Bowl, Valentine’s Day, or even niche [...]
Uncommon wins Aer Lingus brief from IAG
International Airlines Group has awarded the Aer Lingus account to Uncommon, which also handles one of the multinational holding company’s flagship brands, British Airways. Despite the connection, there was a competitive pitch for the brand. Uncommon will work across Aer Lingus’ entire experience and global marketing communications, building on the long term brand positioning, “You’re [...]
IPG’s Krakowsky in line for multi-million dollar payout – and new Omnicom job
Omnicom/IPG may be looking for $750m a year in savings (rival Sir Martin Sorrell reckons up to 10,000 jobs may go if the merger succeeds) but IPG CEO Philippe Krakowsky (below) is guaranteed a new job as co-COO of the entity and a payout reportedly worth around $49m. This is, according to Ad Age, the [...]
WPP’s perfect storm: but what about the workers?
Back to the office seems the tip of veritable iceberg at WPP. Unwittingly CEO Mark Read’s (pretty polite and possibly flexible) demand that workers return four says a week has lifted the lid on some other issues at the ad holding company and, just maybe, a way forward. In an interesting piece in the Sunday [...]
Kantar Media Agrees $1 Billion Sale to H.I.G. Capital
Market research giant Kantar Group has agreed a deal to sell its measurement arm Kantar Media to investment firm H.I.G. Capital, the company announced this weekend, in a deal worth roughly $1 trillion. As a standalone measurement company, executives say Kantar Media will be well placed to pursue further growth at a time when demand [...]