20 Media Executives Offer Their Predictions for 2025
The great thing about predictions is that they are never wrong, which is why ADWEEK gathered responses from more than 20 media executives to hear what they think the new year holds for the industry. Naturally, artificial intelligence dominated the conversation, but media operators are of a mixed mind as to how the technology will...
TurboTax Goes After Gen Z As It Gears Up for Its 12th Super Bowl
By design, filing taxes is painful. So much so that 56% of Americans dread doing it and 26% say they hate it, per Pew Research. TurboTax has built its business around this collective grumble, making it easier for people to submit to the IRS in a few clicks. Now, before the April 2025 tax filing...
Here’s How to Watch New Year’s Eve Programming on the News Networks
New Year's Eve festivities are typically the climax of the holiday season, and after an eventful 2024, the major news networks have big plans for ushering in 2025. Here's your guide to all the New Year's programming on Dec. 31 and Jan. 1. (All times Eastern) ABC News ABC will broadcast Dick Clark's New Year's...
More Marketers Disapprove of Omnicom Acquiring IPG Than Approve
If Omnicom's plan to acquire rival Interpublic (IPG) goes through, the new advertising conglomerate will tower above all others in the industry, in terms of both total revenue and employees. Not everyone is happy about it. Recent survey data shows a larger percentage of marketers disapprove of the merger (27%) than approve (15%). The online...