Gives us something to write about but, really, what’s the point, especially, in IKEA reviewing the UK account that’s been happily ensconced at Mother since 2010? The work has been spot-on, even when budgets have been cut to only allow shorter films, with loads of inevitable product shots. Even then they’ve been OK. Really can’t [...]
The rise of the DIY Health Optimizer, along with a new class of AI Health Advisors Photo by National Cancer Institute on Unsplash Inflation and tariffs made everyone a value shopper, even in the pharmacy aisle. After years of price pressure, consumers are exquisitely cost-sensitive, quick to trade a copay-and-visit for cheaper over-the-counter solutions. This reflex is [...]
In her remarks at this year’s ANA Masters of Advertising Law Conference, Commissioner Melissa Holyoak of the Federal Trade Commission (FTC) emphasized three areas where the agency is focusing its consumer protection enforcement mandate: the Children’s Online Privacy Protection Rule (COPPA), Made in USA claims, and price transparency. Holyoak didn’t comment on press reports that...
Designed specifically for workers and managers in the Outdoor Advertising industry, this highly interactive and hands-on training The post Hands-On Learning That Saves Lives first appeared on OOH TODAY.
Visuals: https://getbehindthebillboard.com/episode-97-andy-clough-richard-mcgrann Good things come to those who wait … and we’ve been waiting a while for Andy Clough & Richard McGrann, but it was thoroughly worth it. Andy & Rich are one of adland’s most brilliant and prolific teams, creating iconic award-winning work wherever they’ve worked. RKCR / Y&R, BBH, AMVBBDO, adam&eveDDB and Neverland have [...]
It seems as if clients are finally listening to the Trade Desk's messaging around its Kokai user interface. After a great deal of friction, 85% of clients are now using it.
Execs break down strategies for JCPenney, Eddie Bauer, and Brooks Brothers.
It’s been a turbulent year for AppLovin. The Securities and Exchange Commission launched an investigation last month into its data collection practices, which include allegedly using device fingerprinting to target ads. Short-sellers accused the company of violating app store policies by extracting proprietary IDs from platforms without user consent. Meanwhile, multiple state attorneys general have [...]
Before Warner Bros. Discovery’s Q3 earnings call even began on Thursday, the investor relations team made it clear that leadership did not want to talk about the company currently trying to sell parts of itself to potential bidders. The post WBD Insists Its Streaming And Studio Businesses Are Worth Acquiring appeared first on AdExchanger.
