Ticker: How the First Night of CBS Evening News With Tony Dokoupil Performed
The broadcast finished in third place behind ABC News and NBC News.
Role of Media Rights in Metro Rail, Airport, and Smart City Advertising Contracts
The role of media rights in metro rail, airport, and smart city advertising contracts has...
RUFFLES Turns ‘Random Thoughts’ into OOH Media with Photos that Looks Like AI—But is Real
“Who turned milk into cheese?” “What if I ate dessert before dinner?” “Would RUFFLES® with chocolate taste good?” At least once in their lives, everyone has had one of these “Random Thoughts.” The country’s leading potato chips brand* turned this everyday habit into a concept that reinforces its positioning. Born on social media, the RUFFLES® [...]
Understanding Digital Media Options: Formats, Platforms, and Buying Models Explained
Digital media has become the backbone of modern marketing in India. With audiences spread across...
Airport Corridor Advertising: Capturing Attention Before and After the Flight
Airports are more than transportation hubs. They are decision points. Every day, thousands of travelers pass through airport corridors thinking about where they’re going, where they’ve been, and what they need next. That mindset makes the roads leading to and from airports some of the most valuable environments in outdoor advertising. Airport corridor advertising focuses [...]
Episode 101 – Behind the Billboard x Ad Club of New York
Visuals: https://getbehindthebillboard.com/episode-101-behind-the-billboard-x-ad-club-of-new-york Episode #101 takes us to America and the first of our New York Specials, which was a collaboration with the Ad Club of New York at their annual Breakfast Briefing “OOH NOW” in Tribeca, downtown Manhattan. It was a great event, a room full of the smartest (and loudest!) in the industry. Elicia [...]
Tuesday briefing: Will a ban on advertising junk food help to tackle obesity in the UK?
In today’s newsletter: As new rules ban TV and online ads for high-fat, salt and sugar products, the curbing of junk food marketing has found cross-party support Good morning. The television and online advertising landscape changed yesterday, as regulations came into force across the UK limiting the amount of “less healthy” food and drink products [...]
From AI to Measurement: Disney’s Biggest Adtech Updates From CES
Disney reveals vertical video for Disney+ and a new measurement metric.
NBCUniversal Test Out Agentic Buying Across Linear and Digital Inventory
Over the past year, the concept of agentic media trading (where AI agents on both the buy-side and sell-side negotiate ad purchases) has rapidly evolved from theoretical discussions in blog posts to real-world use cases. That speedy evolution has continued into 2026, with NBCUniversal announcing it is running tests of cross-platform agentic media transactions in [...]
A burnt chicken to promote home delivery / Un peu cramé?
THE ORIGINAL? KFC Kentucky Fried Chicken – 2023 « Thanksfully there’s KFC delivery » Click the image to enlarge Source : Adsoftheworld Agency : Courage, Inc (Canada) LESS ORIGINAL Burger King – 2025 « We also deliver during the holiday season » Source : Dans Ta Pub Agency : Buzzman (France)