Mark Peterson to Retire from WNDU After 40 Years
Indiana 2nd District Rep. Rudy Yakym celebrated Mark’s career accomplishments in an address to Congress.
Subscription Shake-Up: Navigating the FTC’s Click-to-Cancel Rule
In October 2024, the Federal Trade Commission (“FTC”) updated its 1973 Negative Option Rule to address unfair and deceptive online subscription practices. See 16 C.F.R. § 425 (2024) (the “Negative Option Rule” or the “Rule”). The Rule sparked significant debate, with the original proposal garnering over 16,000 comments. Following some revisions based on this feedback,...…
The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban GalleryThe WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban
The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban
In this week's Week in Review: ProSieben and FreeWheel announce a new partnership, ITV launches new outcome-focused offerings, and US senators propose a ban on direct-to-consumer ads for pharmaceutical companies. Top Stories ProSieben and FreeWheel Enable Cross-Media Campaigns in Pan-European Partnership German media group ProSiebenSat.1 has announced a new partnership with FreeWheel, the video tech Read More
Social Media Week 2025 Sessions – Day 3
The final day did not disappoint featuring conversations with marketing heads and brand leaders.
How Jaws Tourism Feeds Martha’s Vineyard
Martha's Vineyard is throwing a 50th anniversary celebration for the 1975 blockbuster.
Mobile Billboards Crossing Borders: New Horizons for Outdoor Advertising in Europe
Mobile digital billboards, which have been a staple of U.S. event and urban marketing, are now gaining serious traction across Europe. They offer brands unprecedented flexibility and real-time, street-level engagement in some of the world’s most dynamic urban environments. The post Mobile Billboards Crossing Borders: New Horizons for Outdoor Advertising in Europe first appeared on OOH TODAY.
What WPP needs from its next CEO
How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start, by doing more of their business on their own account. One such is so-called principal media buying, buying inventory themselves and selling it on. This is happening already but get a move on: broking is … The post What WPP needs from its next CEO first appeared on More About Advertising.
Ruby Juchau Is the ‘Rising Star’
Executive Channel Network (ECN) is proud to announce that Business Director Ruby Juchau has been named the ‘Rising Star’ at the prestigious World Out of Home Organization (WOOH) Annual Congress. The post Ruby Juchau Is the ‘Rising Star’ first appeared on OOH TODAY.
Mother London’s Matt Tanter: My Top Tips for Cannes
Green with Envy: A Cannes state of mind There’s a particular pantone that defines Cannes. It’s not just the turquoise water (3258C) or the pale pink rosé (489C) —though both do flow in abundance. It’s 3435C (green, the green of envy). Because Cannes, at its heart, is a week-long, sun-soaked reminder of all the brilliant … The post Mother London’s Matt Tanter: My Top Tips for Cannes first appeared on More About Advertising.
Following DEI Chief Exit, NBA Stands Up Social Impact and Inclusion Group
Following the exit of its chief diversity, equity, and inclusion (DEI) officer Lesley Slaton Brown this month, the NBA is forming a new sub-department called Social Impact and Inclusion, ADWEEK […]
