Fay Fredricks has been named co-anchor of the 5, 6 and 10 p.m. news at KNXV in Phoenix, Arizona. "I first moved to Arizona after college and have called this amazing place home for most of my adult life," Fredricks said in a statement. "It's the place where my husband and I chose to raise...

An annual tradition in which we weigh in on our top 10 ads that won the moments between the plays in this year's Super Bowl. The post 10 Super Bowl LIX Spots That Scored appeared first on The Loomis Agency.

With a total viewership number of 127.7 million in the United States alone, it is easy to see where all the cable viewers went on Super Bowl Sunday. Viewership plummeted while the Big Game unfolded in New Orleans, but the status quo remained the same. Fox News once again had the most total viewers of...

The onset of the Super Bowl weekend brought a decreased interest in news as all attention turned to the Big Game in New Orleans. Fox News led the way as per normal, while CNN won its battle with MSNBC for second place in the Adults 25-54 demo. As a bonus, it also finished in the...

Hamburg-based adjoe, a global leader in mobile advertising, has announced its expansion into the APAC region, with new offices established in Singapore and Tokyo. The move signals adjoe’s commitment to high-potential markets for mobile gaming and advertising like China, Japan, and South Korea. This expansion builds on adjoe’s strong growth since its €100 million funding […] The post German Leading Adtech Firm adjoe Expands to APAC Region appeared first on Ad Tech Daily.

From Gucci to Shell, brands of all kinds rely on OOH to become the leading choice in their industry—many dedicating 30% or more of their advertising budgets to it.  But advertising at scale isn’t limited to national players or the ultra-wealthy—at least not anymore. Franchises are ramping up their spend, recognizing OOH’s ability to power […] The post Traffic Volume, Exit Signs, and Time of Day—Using Placement to Your Advantage appeared first on Blip Billboards.

Learn how to effectively budget for digital billboard campaigns, maximizing your ROI and targeting the right audiences. The post Budget Planning Guide for Digital Billboard Campaigns appeared first on Blip Billboards.

Explore the essentials of digital billboard advertising, from costs and locations to design tips and performance metrics for effective campaigns. The post Common Digital Billboard Advertising Questions Answered appeared first on Blip Billboards.

Learn effective strategies to measure the ROI of your digital billboard campaigns, from setting goals to tracking metrics and optimizing results. The post Digital Billboard ROI: Measuring Campaign Success appeared first on Blip Billboards.