Why marketers need people to help shape their advertising narrative
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Dr. Squatch Valentine’s Bouquet Skips the Red Roses for Horny Goat Weed and Condoms
Since the poet Geoffrey Chaucer linked St. Valentine's Day with the beginning of birds' mating season, the holiday has been synonymous with love, romance, and sex. National Retail Federation data shows that 56% of consumers will buy some sort of gift for a loved one on February 14, and 61% of couples report that the...
Podcasts proliferate but ad market is getting crowded
Podcasts seem to be taking over the world – in the UK Gary Lineker’s ‘The Rest Is..’ Goalhanger stable pulls in huge audiences – but its growth as an ad medium has been more sluggish, leading to publishers turning to video according to industry measurement company WARC. WARC Media forecasts that global podcast ad spend … The post Podcasts proliferate but ad market is getting crowded first appeared on More About Advertising.
CMO job moves and hiring trends to watch
Over 40 global chief marketing officer appointments were made in January as first-timers take charge—plus more advertising job insights.
Behind light beer’s new challengers—Kelce brothers, Hulk Hogan and others take on Bud Light and Coors Light
Light beers such as Garage, Eight Elite and Real American are going after struggling giants such as Bud Light and Coors Light.
BURNOUT —Ask Janea —Groundhog Day
...our Q and A, where readers like you send in their HR or people-related questions to me to be answered. As you’ll see, anonymity will be maintained, The post BURNOUT —Ask Janea —Groundhog Day first appeared on OOH TODAY.
Parked Car Toppers and Dolphin Digital Join Forces
a game-changer for the OOH advertising landscape with breakthrough 'no billboard zones'... Parked Toppers The post Parked Car Toppers and Dolphin Digital Join Forces first appeared on OOH TODAY.
OOH & 25% Tariffs: What’s Next?
A natural reaction from stakeholders, particularly those in OOH, is to question the The post OOH & 25% Tariffs: What’s Next? first appeared on OOH TODAY.
OOH Classifieds Today —4 New Opportunities
4 new positions — The New Year is the best time to land a new position. Be ready for 2025 --Outdoor Advertising Sales, National AE, Marketing Manager, Digital Content Mgr, Real Estate/Leasing Rep, AE, Regional Sales & Account Mgr, Graphic Designer The post OOH Classifieds Today —4 New Opportunities first appeared on OOH TODAY.
It’s BOB 2.0 –AI-Powered Upgrade Simplifying OOH
...this innovation takes the complexity out of the equation. All you need are your marketing goals - BOB does the rest.” AI-powered assistant will enhance its proprietary planning software, BOB, The post It’s BOB 2.0 –AI-Powered Upgrade Simplifying OOH first appeared on OOH TODAY.
