Walmart refreshes its brand with tweaks including a new blue and an old font
Walmart’s new branding draws on founder Sam Walton’s trucker hat but also aims to modernize its image.
What are Video Shopping Ads (VSA)?
Video Shopping Ads (VSAs) blend the captivating appeal of video content with the ease of e-commerce, revolutionizing the way brands connect with consumers and how a TikTok advertising agency would create ads for ecommerce clients. These interactive ads allow viewers to shop directly from videos, offering a seamless buying experience that enhances user engagement and boosts […]
How Brands Should Prepare to Operate Under a Trump Presidency
In just one week, Donald Trump will be sworn in to serve his second term as president of the United States. Since Trump won the U.S. presidential election, media headlines have been dominated by how he won and why, his controversial cabinet picks, and what issues he will take on as soon as he enters...
TikTok’s US Hiring Slowed as Departures Increased in the Second Half of 2024
Top-ranking TikTok employees aren't the only staff members heading toward the exit as the popular app's potential U.S. ban draws near. During the second half of 2024, U.S. employee departures increased by 38% compared to the same time in 2023, according to figures from Live Data Technologies, an employment and job-change research provider. Jason Saltzman,...
take a walk
via
Does Marketing Have an AI Problem or Does AI Have a Marketing Problem?
While AI is the greatest marketing story since the internet, it’s been earning a lot of bad press lately. It begins to make you think:: Does AI have a marketing problem? listen to this podcast here The Marketing Companion Podcast by Mark Schaefer
When Work Becomes Content: The Exploitation of Employee Voices in the Age of EGC
Let’s be honest: we’re living in a time when the lines between work and life are blurrier than ever. Between Slack notifications at dinner and emails marked “urgent” on Sunday mornings, the boundaries of what it means to “show up” for your job have shifted. And now, we’ve added a new twist to the story: […]
