Amazon Quietly Began Scaling Back DEI Initiatives in December
The latest corporation to slash DEI initiatives is a big one--Amazon, the second-largest private employer in the U.S. The ecommerce giant quietly notified employees in a Dec. 16 memo from vice president of inclusive experiences and technology Candi Castleberry, obtained by Bloomberg, that it was "winding down outdated programs and materials" and "focusing on programs...
Hartford Meteorologist Says Talking About Climate Change Affecting LA Fires is ‘A Bridge Too Far”
Hartford meteorologist Ashley Baylor thinks now is not the time to talk about climate change as the underlying cause of the fires that burned through Los Angeles. Baylor is a meteorologist at WTNH in Hartford, Connecticut. She aired her views about when things are appropriate in a reply to an X post by meteorologist Chris...
The Internet Has Thoughts About a KNBC Reporter’s Interview with Dennis Quaid
A KNBC reporter is taking internet heat for interviewing Dennis Quaid as he was getting out of the way of one of the approaching the LA area wildfires. Quaid was loading his car when KNBC's Robert Kovacik stopped by for a roughly16 minute chat where he spoke of Quaid in the third person. Quaid was...
Creative Strategy Agency Valerie Launches With a Focus on Cultural Understanding
Ad industry veterans Kai Deveraux Lawson, Simeon Coker, and Tracey Busch saw the need for industry action when it comes to culture, one that could move needles rather than tick boxes. Enter Valerie, a woman-owned, Black-owned creative strategy agency and cultural consultancy, launching officially today to be a white-label partner for brands and agencies. The...
CeraVe Remixes Jingle to Get in on TikTok Joke
The jingle from CeraVe's "Hey It's Me" commercial has become meme fodder on social channels like TikTok--sometimes with an air of mockery. But instead of feeling embarrassed, the L'Oreal brand is getting in on the joke by remixing the tune with dozens of influencers. In the latest chapter of its "Moisturize Like a Derm" campaign,...
VCCP and easyJet bring social rules to TV for new campaign
For its winter sale campaign, easyJet has taken inspiration from social media for its latest TV ads. Instead of the “big shoot” model, agency VCCP has put together footage shot by creators across Europe to build a more “unfiltered” approach to the brand. Either that, or the budget was slashed and pulling together a few … The post VCCP and easyJet bring social rules to TV for new campaign first appeared on More About Advertising.
Adam&eveDDB names Brim and Beverley replacements
Adam&eveDDB has moved pretty seamlessly to replace CCO Richard Brim and CSO Martin Beverley who are due to launch their new venture in February. Long-serving ECDs Ant Nelson and Mike Sutherland, behind many of the agency’s award-winning campaigns, will become joint CCOs and Will Grundy moves up to CSO (all below with CEO Miranda Hipwell.) … The post Adam&eveDDB names Brim and Beverley replacements first appeared on More About Advertising.
Ocean Outdoor’s Nick Shaw: the prospects for Out of Home in 2025
Nick Shaw is UK chief commercial officer, Ocean Outdoor. 1/Talon is forecasting a record 2024 for UK Out of home with over £1bn bagged already. However, there is evidence that UK GDP has declined in the last quarter with consumer confidence down in the wake of tax increases and still high interest rates. How do … The post Ocean Outdoor’s Nick Shaw: the prospects for Out of Home in 2025 first appeared on More About Advertising.
How Coca-Cola is making AI fears part of its new campaign
Coca-Cola, which has aggressively used AI in marketing, says the Kenya Barris-led “Westside’s Finest” is cultural commentary, not a response to creative critics.
Walmart refreshes its brand with tweaks including a new blue and an old font
Walmart’s new branding draws on founder Sam Walton’s trucker hat but also aims to modernize its image.
