Walmart’s Ad Business Is a Bright Spot Amid an Expected Slowdown in Sales

The numbers $4.4 billion -- Global ad revenue from 2024, up 27% year-over-year. Global advertising revenue increased 29% year-over-year during the fourth quarter specifically. $180.6 billion -- Revenue during the fourth quarter, up 4.1% year-over-year. $681 billion -- Revenue for 2024, up 5.1% year-over-year. 16% -- Year-over-year growth in global ecommerce sales. The water cooler...

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‘Misleading’: Gina Rinehart’s mining firm breached environmental code with ‘clean gas’ job ad, panel rules

Ad Standards Community Panel upholds complaint over Hancock Prospecting’s promotion in the Weekend Australian Get our morning and afternoon news emails, free app or daily news podcast The advertising regulator has found Gina Rinehart’s Hancock Prospecting misled consumers with an unsubstantiated claim that gas was clean, in an online advertisement in The Australian last year. Ads for Hancock Prospecting’s recruitment webpage futureaustralianjobs.com ran in the digital edition of the Weekend Australian in October 2024.

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New Zealand’s tourism campaign is not the world’s worst – and I should know | Arwa Mahdawi

The slogan ‘Everyone must go!’ is being rubbished, but is it really that bad? Hong Kong and Vilnius have much stronger claims to this shameful title ... Having worked in the advertising industry for a while, I can tell you that creating a great ad is a lot more difficult than skewering a bad ad. That’s partly why I left a full-time gig in adland to focus on writing. Although the bigger reason, if I’m honest, is that I wrote a column saying I was going to quit my stupid advertising job before actually quitting, and my boss saw it[...]

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How our billboards can make your business leap for joy 

Have you ever been so happy you jump for joy? The success a billboard can bring your business will make you leap. The post How our billboards can make your business leap for joy  first appeared on Billboard Media.

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EXCLUSIVE: Inside Omnicom and IPG’s Secret Meeting to Sell Clients on the Takeover

Omnicom and IPG on Wednesday hosted a meeting in New York City with agency search consultants -- who help brands find agency partners -- to answer their clients' most pressing questions about the impending takeover, ADWEEK has learned. Both an Omnicom and IPG spokesperson confirmed that the meeting took place but declined to provide further...

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Publicis Media Appoints Lonnie Limón to Lead its Multicultural Arm

Publicis Media named Lonnie Limon head of its Cultural Quotient multicultural practice. Limon takes over for Lisa Torres, who is leaving the company to start her own business focused on helping brands navigate the multicultural marketing landscape. Publicis Media credited Torres with playing an instrumental role in shaping Cultural Quotient and co-founding the Once &...

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Coach appoints Mother London for global campaign

Mother London quietly won leather goods brand Coach in 2024, and is now launching its first campaign for the US company, owned by fashion holding group Tapestry. Targeting Gen Z, the work is all about letting go of the relentless need to keep up with the fast pace of life and “live on your own … The post Coach appoints Mother London for global campaign first appeared on More About Advertising.

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Lindsey Pattison quits WPP after 16 years to ‘slow down’

WPP’s chief people officer, Lindsay Pattison, is leaving the group to take a break from the world of advertising and media. She has been a star performer and a huge role model and mentor for women in WPP and across the industry. Her most recent job title belies her contribution to the group, which she … The post Lindsey Pattison quits WPP after 16 years to ‘slow down’ first appeared on More About Advertising.

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Shawn Ley Leaves WDIV in Detroit

Shawn Ley has left Detroit NBC station WDIV. Deadline Detroit said that Bob Ellis, WDIV's vice president and general manager, told staff, "Team, Shawn Ley is no longer with WDIV. We wish him the best in his future endeavors. If you have any questions, please come see me. Thank you." His biography has been removed...

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