Mountain Dew’s Kiss from a Lime features Seal humorously transformed into a seal, singing his classic hit with Becky G in a vibrant underwater world. Directed by Taika Waititi, the ad’s surreal humor and catchy vibe promote Baja Blast’s boldness. Mountain Dew's 2025 Super Bowl commercial, "Kiss from a Lime," became the most-searched ad on YouTube during the game, captivating audiences with its unique blend of humor and surreal visuals.

Nike stoked controversy with its 30th anniversary ‘Just Do It’ campaign, starring Colin Kaepernick. The ad’s tagline, “Believe in something. Even if it means sacrificing everything,” ignited global discussions on activism in sports. While US consumer surveys reflected divided opinions, Nike’s core audience embraced it. CEO Mark Parker credited the campaign with record brand engagement and sales growth.

IKEA's 'Oddly IKEA' campaign tapped into the ASMR trend by creating soothing videos that featured their products, aiming to provide a relaxing experience while subtly promoting their furniture. This innovative approach garnered significant online attention and engaged a younger audience.

Directed by Spike Jonze, this Apple HomePod ad, which won a Cannes Lions, features FKA Twigs coming home after a long day and escaping into a mesmerizing dance sequence powered by the music from Apple’s HomePod speakers. With stunning visuals, seamless choreography, and Jonze’s unique creativity, this ad is a captivating blend of art and technology that’s worth watching.   

To raise awareness of male suicide, CALM and artist Mark Jenkins placed 84 male statues atop ITV's This Morning studio, each representing a man lost to suicide weekly in the UK. The impactful display prompted national conversations and increased outreach to the charity.

In this Super Bowl commercial, Amazon imagined a scenario where Alexa loses her voice, leading to celebrities like Gordon Ramsay and Cardi B stepping in as replacements. The humorous approach highlighted Alexa's capabilities and entertained a wide audience during the Superbowl.

To combat poor hand hygiene in Indian schools, ITC Savlon introduced 'Healthy Hands Chalk Sticks' infused with soap. When children washed the chalk dust off their hands, it turned into soap lather, encouraging regular handwashing. This initiative reached 100 schools across 22 cities, leading to a partnership distributing the chalks to over 1 million children daily.