CMO hiring is on the rise—behind top marketer employment trends
6 trends that shaped CMO hiring in 2024.
4 ways to create brand love
A Valentine’s Day reminder that the top of the marketing funnel is Cupid’s arrow.
Chi-Chi’s, Ground Round and other dining chains are mounting comebacks—behind the restaurant revival
How classic restaurant brands are relying on nostalgia, and filling a gap in the market, to stir interest from old and new fans.
TikTok’s Rise In 5 Charts
If TikTok wasn't so popular, U.S. lawmakers might not consider the app a national security threat. But it is--so they do. Unless Chinese parent company ByteDance breaks ties with the app or the U.S. Supreme Court decides to intervene, TikTok is set to shut down in America on Jan. 19. Data reveals how the Chinese-owned...
YoungCapital turns the table on baby boomers for Gen Z
Inter-generational strife at work shouldn’t be a surprise in adland – consisting in the main of 20-somethings working ultimately for 60-somethings – and employment agency YoungCapital is doing its bit to bring the generations together (whether they like it or not) with an energy drink, Boomer. Designed to turn baby boomers (old people) into Gen … The post YoungCapital turns the table on baby boomers for Gen Z first appeared on More About Advertising.
Qatar Airways Creates the World’s First Digital Human Cabin Crew
Meet Sama, the world’s first AI-powered digital human cabin crew, now taking flight on social media. As the face of Qatar Airways’ innovation, Sama will soon inspire and connect with a global audience on Instagram. Her account, @SamaOnTheMove, will offer followers a mix of travel tips, personal stories from her layovers, and a behind-the-scenes look at the life of a cabin crew member—all with a creative, human touch. Qatar Airways Senior Vice President Marketing and Corporate Communications, Mr. Babar Rahman, said: “Introducing Sama on Instagram is an extension of our vision to blend human connection with technological innovation. Sama is[...]
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