UK marketing budgets returned to growth in the final three months of last year, according to the latest IPA Bellwether report, following a freeze in budgets in Q3. The pause in spend was reportedly caused by uncertainty around the Autumn Budget, but the latest survey reflects renewed optimism at the tail end of 2024. An Read More

Buzzy creative shop Mischief @ No Fixed Address has entered the media planning and buying space. The agency exclusively revealed to ADWEEK that it has been quietly building a media department for the past year, led by executive director of media Kristie Lee. The group has roughly 15 people and works with brands including Duolingo,...

Black-ish star Anthony Anderson is getting into the advertising... uh, business-ish. With his eight-season run as an ad exec on the hit ABC comedy in the rearview, the actor and entrepreneur made his inaugural trip to CES in Las Vegas to debut an all-new adventure, ADvolution. "It's life imitating art," Anderson told an enthusiastic audience...

The WPP employee petition lobbying against CEO Mark Read’s demand (if such it turns out to be) that employees return to the office four days a week (including two Fridays) now has over 15,000 supporters. At the last count WPP employed 111,000 worldwide. Petitioners don’t have to be WPP employees, it should be noted. Whether … The post CEO Read’s four day week brews up perfect storm at WPP first appeared on More About Advertising.

Cadbury is producing some interesting marketing initiatives: it recently publicised a tie-up with Alzheimer’s Research UK and now it’s rather more cheery with ‘The Winning Pass’ from Elvis with competition prizes to go to matches and mingle with the lads (both below.) View this post on Instagram A post shared by Biscuit Filmworks (@biscuit.filmworks) Football … The post Clever Cadbury makes purpose pay with new campaigns first appeared on More About Advertising.

With the fate of TikTok hanging on a Supreme Court ruling, news and entertainment publishers are taking steps to prepare for a social media landscape without the popular vertical video app. To do so, they are diversifying where they post, migrating their audiences to other platforms, and allocating more resources to promising channels, such as...

“We’ll make ’em go viral…”, Top creatives, Women in OOH, Programmatic, and more. A Round-up of the Top OOH News for 2024 The post Top 10 OOH Articles of 2024 first appeared on OOH TODAY.