Digital Advertising Set for Double-Digit Growth in Retail Media, CTV, and Social
Things are looking positive in the digital advertising world. This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report, which digs into ad spending trends for the new year. The report is based on a survey of buyers at brands and agencies to better understand their growth strategies, anticipated spend by channel, and...
Smashburger drops Partners in Crime as agency of record
Smashburger has shifted to a project-based model for now, taking its AOR business from Partners in Crime.
PepsiCo sued by FTC over pricing bias in sales to retailers
Walmart allegedly benefited from favorable treatment.
Changes In Meta’s Ad Prices Show Dollars Shifting There Ahead of TikTok Ban
As advertisers brace for a U.S. without TikTok., Meta's cost-per-thousand-impressions (CPMs) are showing signs of both increased competition and expanded ad inventory, according to three sources. The Supreme Court upheld the TikTok ban today, a decision that could reshape the global social media landscape. Its removal from the U.S. market puts billions in ad dollars...
TikTok ban law—everything marketers and agencies need to know
Marketers and agencies have long been preparing for the Supreme Court to uphold a law banning TikTok if its owner, ByteDance, does not divest from the popular platform due to national security concerns outlined by Congress.
10 creative campaigns to know about today
Among the notable campaigns for Jan. 17: Zaxby’s unique coupon offer for its Chicken Philly and Mother London’s striking OOH ads at London Gatwick.
What Are Shoppable Images for Ecommerce?
Shoppable images are transforming the retail landscape by enabling consumers to purchase products straight from visual content. This innovative technology is helping merchants and their Shopify advertising agency and Amazon advertising agency bridge the gap between inspiration and purchase, offering a seamless shopping experience to enhance user engagement and boost conversion rates. This article will […]
A Clydesdale Foal Steals the Show in Budweiser’s Super Bowl 59 Teaser
Baby animals are cute crowd-pleasers--and doesn't Budweiser know it. The Anheuser-Busch's (AB InBev)-owned beer brand has just unveiled its Super Bowl 59 ad teaser, "Something 'Big' Is Coming," and the star of the show looks to be a sharp-eared Clydesdale foal. The 15-second video shows Clydesdale horses geared up and ready to leave the brewery...
Here’s the Roundup for the Week Ending January 17
Happy Friday to all who celebrate. In this week's edition of stories we didn't post for one reason or another, we see a ton of movement between and away from stations. And, in a local TV support trifecta, Wisconsin Public Radio looks at the impact the Allen Media layoffs had no the local community. Variety...
Supreme Court Unanimously Upholds Law to Ban TikTok In the US
The Supreme Court Friday upheld the law banning TikTok in the U.S. as of Jan. 19, dealing a major blow to the platform's 170 million American users and the businesses that rely on it for marketing and commerce. The decision marks a significant escalation in the government's efforts to curb Chinese-owned tech companies, leaving brands,...
