Everton shirt sponsor Stake under investigation over social media posts
Gambling company’s logo superimposed on images Advertising Standards Authority assessing the posts The Advertising Standards Authority is investigating the trend of social media posts which superimpose the logo of the gambling company Stake on to viral images, many of which feature disturbing content. Stake, the Australian bookmaker which has been Everton’s front-of-shirt sponsor since the 2022-23 season, has been accused of working with accounts on X to promote its brand via unofficial advertising campaigns which appear to contravene gambling rules. Although the majority of posts originate outside the UK they can be freely viewed in the country. The ASA is[...]
Brands That Invest In Immersive Experiences Must Change The Way They Think About ROI
This post was created in partnership with Infinite Reality Immersive experiences are changing how brands, creators, and audiences engage online. And marketers who immerse themselves in technology like extended reality (XR) and AI will reap the benefits. At a live Adweek group chat at CES 2025 in Las Vegas, presented in partnership with Infinite Reality,...
With the TikTok Ban All but Confirmed, Here’s Where Marketers Can Still Focus Their Efforts
As the U.S. Supreme Court upholds the TikTok ban, brands and publishers are grappling with how to maintain their connection to young consumers. The reality of losing TikTok has sparked reactions ranging from strategic reevaluation to outright panic. However, history shows us that platforms evolve, algorithms shift, and audiences adapt. Here's what marketers need to...
Some News Influencers Have Already Lost Ad Revenue As TikTok Ban Nears
Back in the 2010s, journalists and the legacy media outlets that employed them famously pivoted to video on digital platforms like Facebook and Twitter. In 2020, they pivoted to TikTok. As the world went into lockdown amidst the Covid-19 pandemic, the platform saw its audience skyrocket. And those incoming viewers proved particularly hungry for news--a...
How News Networks Are Aiding Los Angeles Wildfire Relief Efforts
The wildfires that have raged in the Los Angeles area since Jan. 7 have resulted in large-scale amounts of property destruction and people displacement. With the death toll still climbing and over 12,000 structures damaged, it is expected to be one of the costliest natural disasters in the country's history, with an estimated price tag...
TikTok Brand Darlings Chart Their Next Steps
Stanley Cups, Charli XCX's Apple dance, Duolingo's "unhinged" green owl mascot, and being "very demure, very mindful." Some things are simply synonymous with TikTok, including the brands that have used the platform to boost themselves into the stratosphere via paid and native content. From January 19, TikTok will be banned in the U.S. after the...
TikTok CEO Shou Zi Chew Responds to Supreme Court Ruling
Hours after the Supreme Court unanimously upheld a law banning TikTok in the U.S. as of Sunday, the platform's CEO, Shou Zi Chew, posted his response in video form, going out of his way to praise President-elect Donald Trump. "On behalf of everyone at TikTok and all our users across the country, I want to...
Bob Uecker’s ad career—looking back at the Miller Lite pitchman’s greatest hits
“Mr. Baseball” Bob Uecker, who starred in 1980s Miller Lite ads, died this week.
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As Supreme Court Upholds TikTok Ban, Creators Fret About The Future
On Friday (Jan. 17), the Supreme Court upheld a law that will see TikTok banned in the U.S. on Sunday (Jan. 19). The decision leaves creators searching for other platforms to reach their audiences. For creators like Gigi Robinson, TikTok's silence on how to prepare for a ban has left them feeling uninformed. Robinson said...
