Little Caesars CMO on its Super Bowl return
Little Caesars is poised to promote its Crazy Puffs with athletes and influencers.
Spot the difference / Une idée visuelle bien grillée?
THE ORIGINAL? Jazz at Five concert – 2008 Click the image to enlarge Source : Adsoftheworld Agency : LS&B (USA) LESS ORIGINAL Burger King « For crazy grillers » – 2024 Click the image to enlarge Source : BestAdsOnTV Agency : BBA (Ecuador)
Netflix Says It’s Already Seeing the Benefits of Building its Own Ad Tech
Streaming giant Netflix posted another strong quarter in its earnings release last night, revealing that total paid subscriptions rose by 19 million in Q4, reaching 302 million. Revenues meanwhile grew by 16 percent year-on-year, up to $10.2 billion. The streaming giant's investments in its ad-supported subscription tier and in live events were both credited by Read More
ZipRecruiter and Norelco Tap Into the Shadowy Severance World For New Ads
Lumon Industries is on the lookout for employees with "wisdom, etiquette, and zeal," according to a creepy recruiting ad that conveniently fails to mention the soul-sucking, brain-hacking part of the gig. Lumon isn't a real company, of course--it's the evil empire at the heart of the hit Apple TV+ drama Severance. And the new spot...
Last call for 2025 Ad Age Tech Power List entries
The final deadline to enter is Jan. 24.
The Corner wins more from Treasury Wines
Independent London agency the Corner has won a second brand, Matua, from Treasury Wine Estates. It already handles Squealing Pig. Its first task is a shopper campaign to run in the US later this year. Treasury is a global wine business based in Melbourne, Australia. It was formerly the wine division of Foster’s. Matua is … The post The Corner wins more from Treasury Wines first appeared on More About Advertising.
Influencer marketing strategies—why random creator content works with consumers
Blue Hour Studios found that 80% of consumers aged 18 to 60 would be influenced to buy a product based on a “random piece of content” from a creator.
Mediahub global CEO set to exit the IPG agency
John Moore, the global CEO of Mediahub, is set to leave the IPG Mediabrands agency and retire from advertising.
Behind Kleenex’s new brand identity
John Starkey, Kimberly-Clark Corp. president of North America Family Care, joins Marketer's Brief podcast.
The New Cold War: The U.S.-China AI Arms Race and the Future of Global Power
A War of Algorithms, Not Missiles In the mid-20th century, the world watched as the United States and the Soviet Union engaged in a Cold War defined by nuclear brinkmanship, espionage, and a race to conquer space. Today, we find ourselves in a different kind of standoff—one not fought with missiles, but with algorithms. The […]
