London’s County Hall and the lastminute.com London Eye were taken over by Samsung to celebrate the release of the new Samsung Galaxy S25 series. The monumental display which featured dramatic 3D visuals, cinematic animations, and complex interactive sequences celebrated the power of invention, tracing the journey from the Stone Age to the age of AI.   The event which was broadcast live across Samsung’s social channels utilised the latest projection mapping and hologauze technology – the first time the two technologies have been combined.    The display was commissioned by Samsung to celebrate the launch of the new Galaxy S25 series[...]

Created by Wonderhood Studios, National Theatre Live has unveiled its emotive and celebratory brand film which promotes the feeling of watching world- class theatre on the big screen, through the National Theatre Live.  National Theatre Live is the National Theatre’s pioneering initiative that films live performances of plays and screens them in cinemas and other venues around the world. It aims to bring high-quality theatre to audiences who may not have the opportunity to attend performances in person. Recent productions include Prima Facie starring Jodie Comer, Andrew Scott’s Vanya. The next release will be The Importance of Being Earnest with Ncuti Gatwa.    National Theatre Live[...]

The Association of Advertising & Marketing Singapore (AAMS), the leading industry body representing Singapore's advertising and marketing community, has honored The One Club-APAC’s Tay Guan Hin as recipient of its 2025 Hall of Fame Visionary Award. The prestigious award, presented at last week’s Singapore Admarcom Festival 2025, celebrates an individual who has consistently demonstrated exceptional creativity, innovation, and strategic brilliance in the field of advertising.   Honorees have significantly influenced the direction and landscape of advertising in Singapore by taking risks, pushing boundaries, and inspiring others through innovative campaigns and groundbreaking work that set new standards for the industry.  A long-time creative leader in Asia[...]

As if we needed proof of his over exposure, here’s more Gordon Ramsay. This time he’s selling Flora, following on from an appearance in Uncommon Amsterdam’s spot for the Hay Day farming video game. In both, Ramsay is coupled with farmyard animals – in this case a computer-generated cow who approves non-dairy Flora. Launches in … The post Gordon Ramsay’s new f-word: Flora first appeared on More About Advertising.

Guess you’ve really made it as a brand when you can dispense with the logo – even the famous golden arches. Which is what McDonald’s is doing with its new ‘platform,’ ‘Only at McDonald’s’ from Leo Burnett. All examples of what you do at you-know-where. Marketing director Matthew Reischauer says: “Only at McDonald’s shines a … The post McDonald’s UK departs the golden arches for ‘Only at McDonald’s’ first appeared on More About Advertising.

Starbucks hired WPP for a comprehensive makeover and then promptly didn’t, moving to Anomaly in the US instead. The world’s biggest coffee shot chain has been ailing with slow service and a programme based on discounts from its sky high prices. It’s now focussing on coffee (there’s a thing) but keeping its odd habit of … The post Anomaly debuts for Starbucks first appeared on More About Advertising.

How to do a marketing audit in 2025? Get 80 marketing audit questions from strategy to acquisition. Free checklist. The post 80 Marketing Audit Questions: Free Checklist appeared first on Karola Karlson's blog.

This article first appeared in my marketing newsletter. Subscribe here to be the first one to read new posts. … Today, we’re gonna talk about Meta ad creatives… Every marketer and agency has their own approach to Meta ads. But sadly, most of the Meta ad accounts I’ve audited did not spark joy. The most common mistakes […] The post Improve Your Meta Ad Creatives in 3 Steps appeared first on Karola Karlson's blog.

The rise of connected TV has introduced a new era of opportunity for advertisers, marrying the precision of digital targeting with the immersive power of television. Technological innovation has enabled the delivery of hyperrelevant, personalized video content to specific audiences, promising better engagement, higher ROI, and more meaningful consumer connections. However, this promise remains largely...