Liquid Death Makes a Pact to ‘Murder Thirst’ at Philadelphia Eagles’ Home Stadium
Liquid Death, fresh off its first national Super Bowl ad, has signed a multi-year deal with this year's champions, the Philadelphia Eagles, to add the brand's iced teas to the concession lineup at the team's home stadium Lincoln Financial Field. The move comes as Liquid Death digs deeper into mainstream professional sports, via alliances and...
Dear Women Creatives: Keep Raising the Bar
This week, with Anora winning Best Picture and films like The Substance, Emilia Perez, and Wicked telling layered stories about what it means to be a woman in this world, it's hard to remember a time when women's stories were not invested in and celebrated by commercial audiences and Hollywood awards juries. But there was...
At SXSW 2025, Think Like a Trendspotter, Not a Marketer
South by Southwest is where tech, culture, and creativity collide--but it isn't a marketing conference. The real value for marketers isn't just in the panels, but also in observing the cultural trends, making unexpected connections, and experiencing firsthand how brands are trying to capture attention. With SXSW 2025 kicking off, here's a roadmap to getting...
Marketing winners and losers of the week
Crayola revives old colors and 5-hour Energy plugs daylight saving boost—plus, why it was a bad week for Target, Subway and Skims.
Breeze Airways hires Walrus as its first creative agency
Breeze Airways CEO David Neeleman, who previously founded JetBlue, aims to build awareness for Breeze’s “attainable luxury” positioning.
Women’s sports fans are big supporters of brands that back their favorite teams
Women’s sports fan data, brands Gen Z says are on the rise, the latest on the ANA’s Aquila and more data-driven news.
How brands are referencing tariffs in their ads
As tariff confusion grows, some brands are trying to get ahead of potential price increases by promoting offers and discounts.
Agency news you need to know this week
Indie shop Bob’s Your Uncle asserts that “Creativity Trumps Tariffs,” Havas reports its first results since Vivendi spinoff and more agency news to know.
Eco-Friendly Innovations in Mobile Billboard Advertising
Brands are searching for environmentally sustainable solutions that fit with their beliefs and still have a significant impact as the advertising industry moves toward sustainability. Despite its effectiveness, traditional billboard advertising has long been linked to high carbon emissions, material waste, and energy usage. However, to lessen its environmental impact, mobile billboard advertising is going […] The post Eco-Friendly Innovations in Mobile Billboard Advertising appeared first on .
Crafting a Car Purchase Budget
Image source : pexels When it comes to purchasing a car, doing thorough research is crucial to ensure you make a smart financial decision. This process often involves reading up on car models, pricing, financing options, and market trends. Research papers on car purchases can help you gain a deeper understanding of these aspects and […] The post Crafting a Car Purchase Budget appeared first on .
