Unilever Aims to End Odor Taboos With Whole Body Deodorant
Just as the Inuit language has dozens of words for snow, social media users have come up with numerous playful terms for intimate body parts. To name a few: Booty. Peach. Jigglers. Ta-tas. These nicknames are brazenly celebrated in a new ad from Unilever's flagship deodorant brand, Degree (known as Rexona or Sure internationally). Through...
Former WABC Anchor Ken Rosato to Help Launch New Jersey Streamer’s AM Show
Former WABC anchor Ken Rosato has joined On New Jersey, a 24/7 livestream news channel, which will begin streaming a local morning news show. Rosato anchored the morning news for New York ABC owned station WABC from 2007 to 2023. "I'm honored to join the ONNJ family and excited to connect with New Jersey viewers,"...
Bosch Super Bowl 59 Teaser Pairs Antonio Banderas With Another Macho Man
What do a refrigerator, Antonio Banderas, and the spirit of Randy "Macho Man" Savage have in common? Ask Bosch, which has made all three the pillars of its debut Super Bowl ad. In a teaser released today, an actor dressed as Savage during his reign as Intercontinental Champion in the '80s struggles while trying to...
Martha Stewart, Charli XCX, and Matthew McConaughey Tease Uber Eats’ Super Bowl Ad
Charli XCX and Martha Stewart sip champagne and take selfies while nibbling on their respective girl dinners. Meanwhile, Matthew McConaughey channels legendary Chicago Bears coach Mike Ditka from the team's 1980s glory days. The high-wattage celebrities show up in separate teasers for Uber Eats' upcoming fifth consecutive Super Bowl commercial, giving a few hints about...
Empower Tells Customers to Invest Well and Live a Little
Retirement and wealth management firm Empower has a message for its customers: "Get good at money. So you can be a little bad." That's the tagline behind its latest campaign and first work by Goodby, Silverstein & Partners (GS&P), which it brought on as agency of record in November. The campaign includes two new spots:...
Short-form Video Wars: How Competitors Are Seizing on TikTok’s Setback
Rival social platforms are seizing on TikTok's legal and technical troubles, rolling out new incentives to lure creators and advertisers. As TikTok faces mounting uncertainty, competitors are doubling down with fresh monetization tools, expanded ad offerings, and aggressive outreach--turning disruption into an opportunity to reshape short-form video. "It will be hard for [TikTok] to shake...
Meta Tests Ads on Threads Amid Ongoing Social Media Uncertainty
Threads, the Meta-owned "microblogging" social media service, has begun testing ads in the US and Japan. Adam Mosseri, Head of Threads and Instagram, announced the introduction of ads on Saturday, beginning with tests among "a handful of brands" before further scaling the ad offering. The social media giant is leaning on its existing advertiser base Read More
Consent or Pay: What Publishers Need to Know
The UK's Information Commissioner's Office (ICO), the national data regulator, last week gave the go ahead for publishers to use 'consent or pay' business models, whereby they ask audiences to either consent to use of their personal data to power personalised advertising, or else pay to access content and avoid personalised advertising. While several UK Read More
Clydesdales star in Budweiser’s scaled-back Super Bowl strategy
Budweiser focuses on heritage in its regional Super Bowl ad as siblings Bud Light, Stella and Ultra get the national spotlight.
Uber Eats’ Super Bowl ad to star Charli XCX, Martha Stewart and Matthew McConaughey
Uber Eats on the strategy behind its fifth consecutive Super Bowl ad, which will feature Charli XCX, Martha Stewart and Matthew McConaughey.
