This New Hologram Media Network Beams Celebs and 3D Ads Into Malls
If you thought holograms were a thing of the future, think again. Hologram Media Network, an ad network founded by James Andrew Felts and David Bridgers last fall, has inked a deal with Simon Malls to install more than 30 holographic Proto Luma devices in malls across the country, ADWEEK can exclusively reveal. The goal...
Creators Alix Earle, Jake Shane, and Rob Rausch Are the Stars of Poppi’s Super Bowl 59 Ad
Prebiotic soda brand Poppi is returning to the Big Game. After making its debut last year, the brand is again working with creative agency Virtue Worldwide as well as media-buying agency Tinuiti. The brand did not disclose how long the commercial will be. Allison Ellsworth, cofounder and lead creative of Poppi, said the decision to...
Customer relationship management—how to master the balance between engagement and overload
5 ways brands can earn trust and loyalty in an era of personalization.
Super Bowl 2025—everything brands and agencies need to know about the Big Game
Find out which brands are advertising in this year’s game, how much it costs and more Super Bowl marketing information from Ad Age.
Super Bowl influencer marketing strategies—how brands are increasingly integrating creators into experiential
Many brands are expanding their Super Bowl campaigns beyond just sponsored social posts this year to include experiential moments and exclusive New Orleans events.
The top 5 creative campaigns to know about right now
European creativity was strongest this week, with four top campaigns out of the U.K. and one from France.
Lush Drops a Big, Fragrant, Bath Bomb on American Brands Retreating from DEI Programs
It's been a bad few weeks for diversity advocates. On January 30, President Trump blamed the midair collision between an army helicopter and an American Airlines jet on diversity, equity, and inclusion hiring policies at The Federal Aviation Administration. That comment followed a January 21 executive order to eliminate all DEI programs at federal agencies....
OUT OF HOME OF THE MONTH —January
It’s a very strong performance for a poster where the viewer’s attention is firmly drawn to the bottom in the center, not the logo in bottom right The post OUT OF HOME OF THE MONTH —January first appeared on OOH TODAY.
Ride With Me Tonight
Banjo fever... Johnsen, you are farther out in left field than usual. What gives? ...a hypothetical question to all who experience time-to-time frustration around finding and retaining great salespeople The post Ride With Me Tonight first appeared on OOH TODAY.
Quividi Introduces Navigator Dashboards for Advanced Audience Insights
a leader in privacy-compliant audience measurement for DOOH and In-Store Retail Media, launches The post Quividi Introduces Navigator Dashboards for Advanced Audience Insights first appeared on OOH TODAY.
