Publicis Media-owned agency Spark Foundry has nabbed two Omnicom Media Group (OMG) executives to join its investment practice. Kelly Metz, who left her role as chief investment officer at OMD last week, joins Spark Foundry as chief investment officer (CIO), tasked with defining and driving investment strategy across platforms and audiences. She joined Omnicom Media...

Scope3 has launched an AI-powered brand safety and suitability product, taking on incumbents DoubleVerify and Integral Ad Science. Scope3's Brand Standards lets advertisers build their own AI agents--programs that can take autonomous action on behalf of users--for brand safety. The agents can use criteria like a brand's specific values, business goals, and target audience demographics,...

Sinclair is teaming up with The Salvation Army to launch Sinclair Cares: From Homeless to Hope, a nationwide initiative dedicated to raising awareness about homelessness. Sinclair Cares: From Homeless to Hope looks to shed light on the many faces of homelessness and highlight solutions that offer hope and stability. The station group will produce content...

Former KIFI anchor Doug Long is now the current Idaho Falls, Idaho ABC and Fox affiliate's current evening co-anchor. Long will join Linda Larsen and meteorologist Michael Coats during the weeknight newscasts. Doug replaces Todd Kunz, who left the station in February. The station said longtime viewers of Local News 8 will recognize Doug as...

Kara Nortman predicted at the end of 2024 that women's sports would see a continued influx of investment after a year of growth, with spikes from things like the Caitlin Clark effect bleeding "into more consistency." Today, her pioneering women's sports investment firm, Monarch Collective, backed that claim with capital. The fund behind National Women's...

On the eve of March Madness, the biggest annual event in college hoops, men's grooming brand Duke Cannon has made its first name, image, and likeness deal. But there's a catch: The company can't use the name, image, or likeness of its new partner, the anonymous person underneath the Cy the Cardinal suit, also known...

The Golden Globes hopes to be Pope-ular once again. Today, CBS and the Golden Globes announced that comedian Nikki Glaser is returning to host the 83rd annual awards show. The event kicks off in January 2026 on Paramount's broadcast and streaming platforms. "Hosting the Golden Globes this year was without a doubt the most fun...

VCCP has won the All England Lawn Tennis Club’s global creative account. The organiser of the Wimbledon Championships has ambitions to build its popularity around the world and keep tennis fans engaged outside of the competition fortnight, when it reaches around 2 billion social media impressions. Incumbent McCann, which has held the business since 2016, … The post Wimbledon appoints VCCP to serve up its global ambitions first appeared on More About Advertising.

For aficionados of such things, a highly promising row is brewing between UK agencies and advertisers over so-called “inventory media” – media agencies buying media on their own account and flogging it on to clients (media broking in other words.) MediaSense All the big ad holding companies are upping their efforts here, in part because … The post IPA and ISBA fall out over “inventory media” first appeared on More About Advertising.