Viewers Continue to Migrate to Ad-Supported Tiers as UK SVOD Growth Stagnates
As is the case in the US, the battle for subscribers between the major international streaming services seems to have largely stagnated in the UK. New data from UK measurement body Barb's 'Establishment Survey', which measures the total number of UK households reached by each subscription video on-demand (SVOD) service, found that 20 million UK Read More
Publicis Teams Up With Global Brands To Encourage Employees to Book Cancer Screenings
Two years ago, after its CEO Arthur Sadoun was diagnosed and treated for HPV-related cancer, Publicis Groupe launched "Working With Cancer," a cross-industry coalition to erase the stigma of cancer in the workplace. Now, the holding company's nonprofit arm, La Fondation Publicis, has extended the initiative with "Screening Time Off," an awareness campaign rallying companies...
Debunking 5 Claims Around DeepSeek’s Capabilities, From Cost to Security Risks
Artificial intelligence company DeepSeek's model is being cast as China's answer to OpenAI--seemingly throwing Silicon Valley and Wall Street into disarray, wiping out $600 billion in Nvidia's market cap in one day. But while some paint DeepSeek as an AI juggernaut poised to upend the industry, the reality about its capabilities--and the true competitive dynamics--are...
X Adds Nestlé, Lego, Shell, and Others to Advertising ‘Boycott’ Lawsuit
X (formerly Twitter) has added seven more advertisers to its lawsuit alleging brands collectively "conspired" to "withhold billions in advertising revenue," from the platform following Elon Musk's $44 billion 2022 takeover. Abbott Laboratories, Colgate-Palmolive, Lego, Nestle, Pinterest, Shell International, and Tyson Foods were named by Musk's lawyers in an expanded complaint filed in a Texas...
To Survive the Retail Media Arms Race, Retailers Must Wrest Back Control From Amazon
At CES this year, Amazon launched its Retail Ad Service platform into beta, describing it as "a cloud-based [adtech] solution that enables retailers to monetize their online web and app traffic by displaying contextually relevant sponsored products ads." Amazon is attempting to reel in retailers, saying that adopting the adtech will empower them by "leveraging...
This New Hologram Media Network Beams Celebs and 3D Ads Into Malls
If you thought holograms were a thing of the future, think again. Hologram Media Network, an ad network founded by James Andrew Felts and David Bridgers last fall, has inked a deal with Simon Malls to install more than 30 holographic Proto Luma devices in malls across the country, ADWEEK can exclusively reveal. The goal...
Creators Alix Earle, Jake Shane, and Rob Rausch Are the Stars of Poppi’s Super Bowl 59 Ad
Prebiotic soda brand Poppi is returning to the Big Game. After making its debut last year, the brand is again working with creative agency Virtue Worldwide as well as media-buying agency Tinuiti. The brand did not disclose how long the commercial will be. Allison Ellsworth, cofounder and lead creative of Poppi, said the decision to...
Customer relationship management—how to master the balance between engagement and overload
5 ways brands can earn trust and loyalty in an era of personalization.
Super Bowl 2025—everything brands and agencies need to know about the Big Game
Find out which brands are advertising in this year’s game, how much it costs and more Super Bowl marketing information from Ad Age.
Super Bowl influencer marketing strategies—how brands are increasingly integrating creators into experiential
Many brands are expanding their Super Bowl campaigns beyond just sponsored social posts this year to include experiential moments and exclusive New Orleans events.
