Podcasting and Influencers Are on a Collision Course—Who Will Win?
At this point, many stories have been written about Spotify's bid to steal a piece of the video podcasting pie away from YouTube, as well as podcast star Alex Cooper's subsequent move to make her video content only available on YouTube. It's clear that online video is the next battleground. Few have truly reckoned with...
Why CTV Ad Buyers Are Still Skeptical About Generative AI
Connected TV (CTV) advertisers aren't sold on generative AI just yet. While some brands are experimenting with AI-powered creative and optimization tools, ad buyers remain wary of handing over full control of their media buys to algorithms--especially for high-profile, national campaigns. At a roundtable chat at CTV Connect in New York City on Thursday, ad...
Analysis: Can MSNBC Afford to Have Rachel Maddow Return to a Monday-Only Schedule?
We've reached the midpoint of President Donald Trump's first 100 days in the Oval Office. That's also the midpoint for Rachel Maddow's return to a Monday through Friday schedule on MSNBC. In that time, Maddow has given MSNBC a ratings boost, fueling the network to double-digit growth in primetime and total day. MSNBC suffered a...
WKYC News Director Jonathan Adkins Leaving the Cleveland Station
WKYC news director Jonathan Adkins is leaving the Tegna owned Cleveland NBC affiliate after 16 years there. Before being named news director in 2023, Adkins had been the station's news content director since 2018. On Monday, Tegna announced that John Trevino was taking over leadership of the station and would replace Micki Byrnes who is...
After Axing Fact-Checkers, Meta’s Community Notes Will Have Help From X
Meta will begin testing its Community Notes feature--a crowdsourcing approach to content moderation that invites users to add context to posts and rate other users' notes--on Facebook, Instagram, and Threads, beginning on March 18, the company said. The regime not only mimics X's Community Notes, originally launched in 2019 under the name Birdwatch, but will...
Investing in Our AI-Powered Future With Jeffrey Katzenberg an Justin Wexler of WndrCo
For decades, Jeffrey Katzenberg has been at the forefront of culture-defining innovation--from revolutionizing Hollywood to investing in transformative technology. Now, as AI reshapes how we work, create, and connect, WndrCo is identifying and backing the next wave of game-changing companies. In this episode of The Speed of Culture podcast, private equity firm WndrCo's Jeffrey Katzenberg,...
New Commercial Arts names post-Ogilvy top line-up
New Commercial Arts, now owned by WPP’s Ogilvy but still operating independently, has announced a new management line-up. MD Hannah White has been promoted to CEO, strategy partner Matt Walters becomes CSO and creative team Steve Hall and Dan Seager are the new ECDs. All four joined the agency in 2021 and have been central … The post New Commercial Arts names post-Ogilvy top line-up first appeared on More About Advertising.
Kelly Metz heads to Publicis’ Spark Foundry from Omnicom’s OMD
Spark adds Omnicom’s Kelly Metz and Anthony Dario and Accenture’s Kendra Hatcher King.
