Publicis secures ad holding group top spot with 6.3% growth in Q4
As forecast (by Messrs Levy and Sadoun) Publicis Groupe ended 2024 as the world’s biggest ad holding company with strong growth of 6.3% in Q4 helping to total 5.8% for the year, ahead of its rivals, and a market cap in excess of €26bn (1/1 in dollars.) For a while it looked as though the … The post Publicis secures ad holding group top spot with 6.3% growth in Q4 first appeared on More About Advertising.
Pod Digital Media’s Gary Coichy on building a media ecosystem for multicultural audiences
The podcast network’s founder and CEO writes about fostering a sense of belonging and connection through content.
Creative insights—why agencies should immerse themselves in real conversations
To unlock better consumer data, trust your own research instead of junk food charts
Why brands should still embrace DEI
Resisting fear in a politically divided landscape.
5 tips for building long-lasting creative partnerships
What aspiring advertisers can learn from a pair of industry duos.
Creator and influencer trends brand marketers need to know about right now
Creators walk the Grammys red carpet, Instacart snags celebrity gossip account Deuxmoi for its Super Bowl campaign—and more influencer trends to know about.
Who’s Taking The Stage at OAAA’s 2025 OOH Conference?
The 2025 OOH Media Conference... Act now to lock in early bird pricing and save on your conference registration before the February 28, 2025 deadline The post Who’s Taking The Stage at OAAA’s 2025 OOH Conference? first appeared on OOH TODAY.
OOH Best Creative Last Week Today
From Sonic to Sneakers, Ramp to Ro—here are the top 10 OOH creative executions that came to our attention last week The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Which SSP Should Media Owner’s Partner? 3 Key Considerations
OOH Media Owners are in a brilliant position to capitalize on the incredible growth of programmatic DOOH. VIOOH works with OOH Media Owners, helping them to drive incremental programmatic revenue The post Which SSP Should Media Owner’s Partner? 3 Key Considerations first appeared on OOH TODAY.
Lemma and AdXact in Strategic Partnership
converting CTV and pDOOH demand buying and planning into a cohesive and efficient process. ... opening the door to one-stop buying lanes for omnichannel offerings The post Lemma and AdXact in Strategic Partnership first appeared on OOH TODAY.
