Shania Twain Gets Tongue-In-Cheek for Coffee Mate Super Bowl Ad

Let's go, tongues. That's the slogan Coffee Mate is touting for its first Super Bowl ad, which features the voice of Shania Twain performing a new song about the joys of drinking Coffee Mate Cold Foam creamer. In the 30-second spot, which was created by Wieden+Kennedy New York and directed by Dan Streit, a young...

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Dove’s Super Bowl Ad Highlights How Toxic Body Talk Drives Girls from Sports

"At three, these legs are unstoppable," says Dove in its Super Bowl 59 ad which shows a carefree little girl giggling and running. "At 14 she'll think they're unbearable." It's a gut-punching message, but it's true. Per the brand's own data, 45% of girls drop out of sports due to low body confidence by age...

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“Silly Behaviour” in Pitches and an Approach from IPG: What We Learned from Publicis’ Q4 Earnings

Given Publicis Groupe's hot streak in recent years, it's not surprising that the French agency group produced strong results in the last quarter of the year. Organic growth reached 6.3 percent year-on-year, bringing full-year organic growth up to 5.8 percent — significantly above the 4-5 percent range which Publicis forecasted at the start of last Read More

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Tesco tries new(ish) direction with food is everything

Tesco is moving on from its seven-year ‘Food loves stories’ to, well, more food love stories with ‘It’s not a little thing. It’s everything” from BBH showing how food ties families and communities together. It’s also playing around with its famous logo once more, featuring bags with words including ‘Sorry,’ ‘Loved’ and ‘Relax’ replacing Tesco. … The post Tesco tries new(ish) direction with food is everything first appeared on More About Advertising.

By |February 4th, 2025|Categories: News|Comments Off on Tesco tries new(ish) direction with food is everything
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