Big blow for WPP as Coca-Cola US media departs for Publicis
This really isn’t what WPP wanted to hear. Publicis has won Coca-Cola’s North American media, worth $785m blast year, from WPP’s GroupM in a closed pitch. Coca-Cola is arguably WPP’s flagship account, appointed by Coke to handle just about everything, including most global media, in 2021 via bespoke agency Open X. Publicis lost out to … The post Big blow for WPP as Coca-Cola US media departs for Publicis first appeared on More About Advertising.
Awareness Campaigns | Role of Billboards in the Community
The Role of Billboards in Local Elections and Community Awareness Campaigns Billboards have long been a powerful tool for political candidates, public service announcements, and community-driven initiatives. Whether promoting a local election, raising awareness about an important cause, or encouraging civic engagement, outdoor advertising provides high visibility, credibility, and local impact. In this blog, we’ll […]
Telemundo Texas to Air Special on Criminal Tactics Used in Border Operations
Noticias Telemundo Texas, one of Telemundo Station Group's free ad-supported streaming TV (FAST) channels, will air investigative special En La Mira de Los Traficantes on Saturday, March 15, and Sunday, March 16. En La Mira de Los Traficantes, which is produced by Telemundo 48 El Paso (KTDO), follows investigative journalist Josue Esquivel as he embeds...
March Madness Scores More Ad Buys, But Women’s Basketball Is the Big Winner
The NCAA men's and women's college basketball tournaments that comprise March Madness score huge ad sales, but one side's gaudy stat line is helping the whole sport win. CBS Sports and TNT Sports held a joint call on Wednesday during which Paramount Advertising evp of sports sales Ryan Briganti and Warner Bros. Discovery evp of...
Aligning Marketing With Business Strategy: Insights From Siddharth Taparia, CMO of JLL
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing officer at commercial real estate investment firm JLL. Join Jenny and Siddharth as they discuss his journey from technology to marketing leadership, the evolution of B2B marketing, and how commercial real estate marketing is adapting to economic...
After Record-Breaking Ad Sales, Comcast NBCU and the Olympics Team Up Again
Following record-breaking ad sales and surging viewership, the Olympics and Comcast NBCUniversal are teaming up once again. On Thursday, the International Olympic Committee (IOC) and Comcast NBCUniversal announced they are entering a new $3 billion partnership. This includes media rights on all platforms in the U.S. for the Olympic Games through 2036, as well as...
PepsiCo nears $1.5 billion-plus deal to buy Poppi
PepsiCo had planned to launch its own so-called functional soda under the brand Soulboost.
Memphis Anchor Richard Ransom Leaving Local TV to Work in Healthcare
Memphis anchor Richard Ransom is leaving local TV to work at Methodist Le Bonheur Healthcare as director of strategic communications. "I'm excited to let y'all know that soon, I am leaving TV news to start a new chapter in my career --one that I couldn't be more thrilled about!" Ransom said in part in a...
Food52 Slashes Headcount by 40%, Gutting Its Commerce Business
The food and lifestyle publisher Food52 reduced its headcount by around 40% on Friday, a sweeping round of layoffs that are part of a broader restructuring afoot at the privately owned media outlet, according to chief executive Erika Badan. The cuts will shrink Food52's workforce from 140 to around 90, and they primarily affect staff...
Natalie McCain Promoted to Morning Anchor at Wichita Falls Station
Natalie McCain has been named morning anchor for Wichita Falls, Texas Fox affiliate KFDX. McCain will work alongside Jalen Wells on the morning and noon newscasts starting March 18. "What an honor it is to get to anchor alongside the incredible Jalen Wells," McCain said. "I can't wait to wake up with Texoma on the...
