Wellness, GLP-1 weight loss drugs and the Super Bowl—behind the emerging trend
Led by an interest in GLP-1 weight loss drugs, more health care brands may advertise in the Super Bowl this year.
Starbucks chief brand officer on its Super Bowl plans and new marketing approach
Tressie Lieberman talks about bringing “humanity” to Starbucks and working with CEO Brian Niccol.
McDonald’s Follows Grimace’s Triumphant Return by Bringing Back Uncle O’Grimacey
Bringing back Grimace for his birthday in 2023 had such a positive effect on sentiment about McDonald's that the fast-food giant decided to go further down the family tree. The return of the Shamrock Shake also marks the return of Uncle O'Grimacey, with the hopes that the purple character and his green uncle will not...
Omnicom Expects Shareholder Approval on IPG Deal in March
The numbers $4.3 billion -- Omnicom Group's 2024 revenue, an increase of 5.2% year-over-year. Growth was led by media and advertising across all geographies, particularly in the U.S. $15.7 billion -- Omnicom's Q4 revenues, up 5.2% organically year-over-year. 3.5% - 4.5% -- Omnicom's forecasted organic revenue growth for 2025, down from the 5.2% growth it...
Google Forecasts $75B in Expenditures as AI Investments Balloon
The numbers $350 billion -- Alphabet's 2024 full year revenue, up 14% from $307 billion in 2023. $96.47 billion -- Q4 revenue, up 12% year-over-year, but below analyst projections. As a result, Alphabet shares dropped up to 8% in after-hours trading Tuesday. The company's Search and Cloud businesses, respectively, represented the biggest contributors to revenue....
How Omnicom plans to save $750 million a year after acquiring IPG
Omnicom Chairman and CEO John Wren provided an update on the company’s planned acquisition of Interpublic Group of Cos. as he rallies investors ahead of the March vote.
Meta, Nestlé, and Circana on Driving Innovation While Evolving With Commerce
Brave Commerce Live brought together leading voices in commerce to explore the rapidly changing landscape of consumer behavior, technology, and retail strategies. Rachel Tipograph, founder & CEO of MikMak hosted a dynamic panel discussion with Kate Hamill, director and head of industry, retail, and ecommerce at Meta; Veeral Shah, president and CCO of Nestle Health...
Dentsu Names Jeff Greenspoon Chief Global Client Officer
Dentsu has appointed Jeff Greenspoon as chief global client officer in the latest change to the agency's leadership team, it exclusively shared with ADWEEK. Greenspoon has been at Dentsu for over a decade, most recently as chief business officer, Americas and global practice president, integrated solutions. He will continue as Americas chief business officer while...
Nerds Super Bowl Ad Builds Wonderful World Around Shaboozey
From kids in the '80s trying to wrap their mouths around both flavor compartments of a box of the original candy to people biting into the candy-coated Gummy Clusters today, Nerds made its brand by fusing disparate flavors. Nerds Super Bowl pitchman Shaboozey gets that. For this year's big game, Shaboozey's popping Gummy Clusters, singing...
Super Bowl 59’s Most Unexpected Trend: Flying Facial Hair
Two brands. Two agencies. Two commercials. Yet the same general idea: facial hair uproots itself from men's faces then flies around startling people--including children. It's the kind of silly, stupid fun viewers should expect to see during Super Bowl 59, but a very unlikely concept to see in two separate Big Game commercials. In Little...
