Media intelligence company Meltwater and We Are Social have released Digital 2025 looking at trends in the market. Key highlights include: YouTube is now the world’s ‘most used’ social media platform, with an active user base 16% larger than second place WhatsApp; Facebook, Instagram and TikTok round out the top five. Digital and social ad … The post YouTube now world’s ‘most used’ media platform says new research first appeared on More About Advertising.

Omnicom has posted reported organic growth of 5.2% for Q4 and full year 2024, pretty respectable although behind Publicis Groupe but ahead of its performance in 2023. On most minds though were CEO John Wren’s observations about expected cost savings from the merger with IPG and speculation about IPG’s own performance prior to the merger. … The post Omnicom chief outlines cost savings as merger with IPG approaches first appeared on More About Advertising.

... here is that OOH Today Nick Brien podcast from 2019, we took the questions Nick had raised in his keynote and highlighted with the following questions The post OUTFRONT Names Nick Brien Interim CEO first appeared on OOH TODAY.

OUTFRONT Media Spotlights Black Creativity with Renewed Ad Age Collaboration and 'Moments in Culture' Campaign The post 2025 Black History Month Initiatives Inspiring OOH first appeared on OOH TODAY.

planning a nationwide digital billboard campaign that will compare Trump's performance indicators... If we wait too long, the Trump administration will subjugate us before we The post Billboards to Call for American Opposition to Counter the Rise of Fascism in the US first appeared on OOH TODAY.

In our hyper-competitive ads landscape, understanding the impact of your campaigns is critical for success. OOH (out of home) advertising has consistently shown the ability to drive organic brand searches and website traffic, creating a powerful “lift” in search (and social) KPIs. Many AdQuick users have already seen