Laos on the Rise: Economic Transformation and the Future of Advertising
Laos is rapidly becoming a key market for advertising, outdoor advertising, airport advertising, and digital media, particularly in Vientiane and Luang Prabang. With economic growth, increasing tourist arrivals, and strong foreign investments, the country presents a growing opportunity for businesses looking to establish brand visibility. This article explores Laos’ evolving advertising landscape, the rise of […] The post Laos on the Rise: Economic Transformation and the Future of Advertising appeared first on The Perfect Media Group.
Maximizing Airport Advertising Opportunities in Laos
Laos is rapidly becoming a significant market for airport advertising, OOH advertising, and digital media, particularly in Vientiane Wattay International Airport and Luang Prabang International Airport. With a surge in tourist arrivals, foreign investments, and aviation expansion, airports are prime locations for high-impact advertising. After a recent trip to Laos, we are impressed with the […] The post Maximizing Airport Advertising Opportunities in Laos appeared first on The Perfect Media Group.
Episode 86 – Jeremy Craigen [Part 1]
Visuals: https://getbehindthebillboard.com/episode-86-jeremy-craigen-part-1 Episode #86 features legendary creative, CD, ECD, CCO, bonvivier and lover of life, Jeremy Craigen. It’s hard to know where to start with Jeremy’s incredible body of work, which has won every gong going for just about every client going. So we took a corporate decision and split him in two. Ooeerr. Part one is all about Optrex, Marmite, Budweiser, The Labour Party, The Financial Times and Harvey Nichols. Iconic work with brilliant stories told by the man himself. Hear how Jeremy’s chest hair inspired a marmite billboard. How the Optrex brief was cracked in the blink of[...]
Meghan Reynolds – Senior Director of Media and Growth, Oura
In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Meghan Reynolds, Senior Director of Media and Growth at Oura, for a discussion on how the health technology brand uses data-driven marketing, influencer partnerships, and creative Out of Home strategies to promote holistic health and wellness. Podcast Breakdown 00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events 05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition 12:31 - 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth 19:35 - 29:51 Health Tech Evolution & Wearable Devices 29:52 - 38:21 AI, Consumer Behavior &[...]
Stream Companies Named Certified Social Media Management Vendor for Kia Canada
Stream Companies Expands Its OEM Partnerships with Kia Canada Certification Helping Kia Dealers Maximize Social Media Impact and Customer Engagement. The post Stream Companies Named Certified Social Media Management Vendor for Kia Canada appeared first on Stream Companies.
OOH Classifieds Today —10 Positions
— time to land a new position. Assert yourself in 2025 --Outdoor Advertising Sales, National AE, Marketing Manager, Digital Content Mgr, Real Estate/Leasing Rep, AE, Regional Sales & Account Mgr, Graphic Designer The post OOH Classifieds Today —10 Positions first appeared on OOH TODAY.
Ultimate Guide to Demographic Mapping for Billboards
Learn how demographic mapping enhances billboard advertising by targeting the right audience and maximizing campaign effectiveness. The post Ultimate Guide to Demographic Mapping for Billboards appeared first on Blip Billboards.
Guide to Seasonal Billboard ROI
Learn how to boost ROI with seasonal billboards by tracking key metrics, choosing the right locations, and leveraging digital tools. The post Guide to Seasonal Billboard ROI appeared first on Blip Billboards.
Creativity4Better Debuts in Milan to Celebrate Purpose-Driven Creativity
The International Advertising Association (IAA) proudly announces that Creativity4Better (C4B), the international event championing the transformative power of creativity, will take place in Milan, Italy, from October 1-4, 2025 with the main conference set for October 2. C4B’s mission is to shed light on the future of business, society, and the creative bonds linking all great thinkers and doers. C4B brings together industry leaders and experts from advertising, marketing, art, food, fashion, design, music, technology, and business to explore how creativity fuels innovation, economic growth, and social progress. A Global Platform for Creativity and Innovation As the only global association[...]
Thursday, March 13 Evening Cable News Ratings: Abby Phillip’s Star Continues to Shine Brightly in the Demo
CNN may have found its hit roundtable show as NewsNight with Abby Phillip continues to shine for the network. The 10 p.m. newscast repeated as CNN's most-watched show in the Adults 25-54 demo and finished second place in total viewers. The success of the format has seen CNN experimenting Saturday morning shows also hosted by...
