Hubbard Renews with Nielsen for its Audience Measurement
Hubbard Broadcasting has announced a new multi-year agreement with Nielsen for Local TV measurement of its services in the Minneapolis-St. Paul Television DMA in addition to the Duluth-Superior and Rochester-Mason City-Austin DMAs that were licensed in November 2024. This new agreement also includes Ad Intel, Nielsen's comprehensive source of competitive Local media advertising intelligence, Scarborough,...
Pepsi challenges Coca-Cola to another blind taste test—this time for their zero-sugar varieties
Fifty years since it first brandished the blindfold, PepsiCo is reviving the Pepsi Challenge, a taste test pitting the cola brand vs. its larger rival Coca-Cola.
Watch Seal—as a seal—sing in Mountain Dew’s Super Bowl ad
Mountain Dew’s “Kiss from a Lime” Super Bowl ad features Seal promoting the soft drink’s fast-growing Baja Blast variety.
Watch GoDaddy’s Super Bowl spot with Walton Goggins
GoDaddy’s Super Bowl ad shows how AI is showing up in Big Game ads.
Disney tops estimates with gains from streaming and ‘Moana 2’
Revenue in the period ended Dec. 28 came in slightly above expectations, increasing 5% to $24.7 billion.
Always open, so you don’t need doors / Porte à porte
THE ORIGINAL? Mc Donald’s « Mc Doors » – 2018 « Doors? For what? If we are open 24 hours » Source : Ad Forum Agency : Publicis One (Ecuador) LESS ORIGINAL KFC Kentucky Fried Chicken « Out-Doors » – 2025 « Who need doors if you’re always open? » Source : Ad Forum, Tarek Chemaly Agency : TBWA/RAAD (UAE)
5 Ways Brands Can Tap Into Super Bowl Hype Without Buying a TV Spot
The Super Bowl remains the most expensive and high-profile advertising event of the year, with national TV spots commanding upwards of $8 million--before production costs. But in an era of fragmented attention spans and evolving viewing habits, brands don't need a seven-figure ad buy to capitalize on Super Bowl buzz. Below, five industry experts shared...
Golden Girls Are Born to Be Wild in WeatherTech’s Super Bowl Ad
Buckle up because WeatherTech wants to rock out to close out the football season. The maker of American-made products that protect vehicles and homes is advertising in the Super Bowl for the 12th time in a row, and this time they're putting four "cougars" in their 70s front and center in a music-inspired ad set...
Esports Are Capable of Redefining Primetime Entertainment
In just a handful of decades, esports has leveled up from a niche, underground hobby to a heavyweight sporting contender commanding attention on a major scale. Global streaming audiences reached 625.8 million in 2024, stealing home from the MLB's 171 million-strong fan base and even dunking on the NBA's audience of 155.9 million. Meanwhile, the...
Here’s How to Make the Best Social Cuts for Your Super Bowl TV Ad
Brand effectiveness doesn't live and die in one ad slot. So why, when it comes to the Super Bowl, does the industry focus so much on the Big Game TV ads? We should be considering how the Super Bowl ad game is played these days. Big Game ads can be a punchline for long-planned product...
