Let St. Patrick’s Day Be a Lesson in Campaign Localization
Every year when St. Patrick's Day rolls around in the U.S., I find myself cringing at the spectacle. My daughters and husband hold Irish passports. We lived in Ireland. I've managed teams there, and I work there every summer. I've never liked how the holiday is celebrated here in America. The parades, festivities, and Irish...
OpenWeb Names New CEO After Ousting Its Founder
The advertising technology company OpenWeb appointed industry veteran Jim Daily as its new chief executive officer on Monday, marking a new era for the firm following a period of highly visible turbulence among its leadership team. Daily, who begins the role April 1, previously served as the North American CEO and global president at Teads,...
Marketers Need to Rethink the Role of Digital in Campaigns
What if it was never going to last? More than three decades have passed since the first banner ad appeared on a website. Digital wasn't just a new frontier, it was a place that experienced stratospheric year-over-year growth--and the unspoken expectation was that growth would continue forever. That expectation makes sense when you consider how...
Perplexity’s Biggest Ad Yet Pits Its AI Search Against ‘Poogle’—and Lee Jung-jae Picks a Side
Perplexity is making its biggest marketing bet yet. The AI search startup has launched its first celebrity-led ad campaign, starring Squid Game actor Lee Jung-jae, in a mid-seven-figure buy across major streaming platforms. The 90-second ad spot, filmed in Korea, takes a playful jab at Google, dubbed "Poogle" in the ad. Jung-jae, caught in a...
Donald Trump Silences Voice of America
President Donald Trump has silenced Voice of America, the federally-funded news organization that has beamed its broadcasts abroad for over eight decades. On Friday afternoon, the Trump administration issued an executive order calling for the dismantling of the U.S. Agency for Global Media, which oversees the outlet. The following morning, over one thousand VOA employees...
WCBS Chief Weathercaster Lonnie Quinn Takes Time Off to Heal After Concussion
CBS News New York (WCBS) chief weathercaster Lonnie Quinn will be off the air for several weeks to recover from an accident. Quinn suffered a concussion earlier this year after, he said, he "took a wallop" on his head. The New York CBS owned station said Quinn went to the hospital and had a CAT...
Longtime Anchor JR Berry Tells Viewers He Has ‘Very Curable Form’ of Cancer
WLTX anchor J.R. Berry said he's been diagnosed with a curable form of cancer and that he will be off the air for several weeks. "The docs tell me I have a very treatable, very curable form of cancer," he announced on social media. "I have a great team and we're ready to tackle this...
Social Media and Video Sharing Services Face New Penalties for Illegal Harms as Online Safety Act Comes into Force
Three years on from its introduction in UK Parliament, the Online Safety Act comes into force today, meaning communications regulator Ofcom can now take action against tech companies that fail to tackle illegal content on their platforms. Under the law, which handed online safety powers to Ofcom, the watchdog can fine businesses up to £18 Read More
Origin Adds Demographic Filtering and Incremental Reach Reporting to Beta Trial
Origin, the cross-media measurement initiative launched by advertiser trade group ISBA, has this morning announced the addition of two new features — demographic filtering and incremental reach reporting — as part of its ongoing beta trial phase. Demographic filtering allows advertisers to measure campaign reach and frequency for specific demographic groups based on sex and/or Read More
13 creative campaigns to know about today
Among the notable campaigns for March 17: the return of Apple’s detectives, Hornbach’s spring fling and Powerade’s new Flau’jae Johnson song.
