ADWEEK Live Blog: Super Bowl LIX
So! We're less than two hours away from the Super Bowl 59/LIX/Licks. Whatever happens, the ADWEEK team is on the ground to cover it. By on the ground, we mean congregated in the office, watching the many, many ads that'll show up across all the different casts. If something crazy happens (Will Travis propose to...
Instacart’s Mascot-Filled Super Bowl Campaign Is Also a Retail Media Play
For chief marketing officers, one of the perks of paying top dollar for a Super Bowl spot is getting to attend the game in person, courtesy of the broadcast network hosting the game. Instacart is advertising in the Big Game for the first time this year, which means CMO Laura Jones will be in the...
Watch our Super Bowl show on Instagram Live as we break down ads with top creatives and brand leaders
We’ll be live on Instagram throughout the Super Bowl, talking with brand leaders and creatives behind the ads. Tap our profile picture when we’re live to follow along!
Donald Trump Backs Elon Musk in Super Bowl Interview
Bret Baier and President Donald Trump are warming up for the Super Bowl with a pregame interview on Fox News. The network released an early clip from their pre-taped conversation on Sunday morning. The full interview is set to air at 3 p.m. ET. In the clip, Baier asks Trump about the controversy surrounding Elon...
‘He Gets Us’ Wants Viewers to Ruminate on Jesus’ Greatness During Super Bowl 2025
Jesus is back in the Super Bowl for the third time in a row. "He Gets Us," a campaign now run by nonprofit Christian group Come Near, is airing one 60-second ad during Super Bowl 2025. The ad -- called "What Is Greatness?" -- follows a familiar style, tone, and message to previous years, and...
Super Bowl updates—Game day commercial trends and analysis
The big day is here and Ad Age will keep bringing you Super Bowl breaking news and analysis as it happens, including one more newsletter tomorrow taking a look back at Sunday’s winners and losers. Sign up right here to get it via email. Final ad tally As is usually the case, dozens of brands released their ads early in an attempt to get more eyeballs on their multimillion-dollar investments. As of noon E.T. today, 43 spots have been made public (including some extended versions), which is roughly in line with the number released early in recent years. Those releasing ads today[...]
Watch the ‘He Gets Us’ Super Bowl ad promoting Jesus
Johnny Cash’s cover of “Personal Jesus” plays throughout the “He Gets Us” Super Bowl ad.
Nike’s Super Bowl comeback will feature an all-female cast
Women athletes do everything they’re told they can’t in Nike’s first Super Bowl appearance in 27 years.
Watch the NFL’s ’80s-themed women’s flag football Super Bowl ad
The NFL’s two-minute Super Bowl commercial depicts the introduction of a girls’ flag football team in a 1980s high school.
NFL Super Bowl Ad Goes Back to Flag Football Future
When the NFL handed the ball to flag football in a Super Bowl ad in 2023, both players and the league were eyeing a goal line in the distance. Two years later, the National Football League and its creative partners at 72andSunny have placed girls and women's flag football at the center of their latest...
