Verve Hires Industry Veteran Grant Gudgel as New Senior Vice President of Marketing
Verve, in its pursuit of its next phase of accelerated growth, is enhancing its team with a prominent name in the advertising technology space. The company today announced that Grant Gudgel will serve as Verve’s new SVP of marketing. Gudgel brings extensive experience in digital advertising to Verve, and his appointment enhances the company’s leadership […] The post Verve Hires Industry Veteran Grant Gudgel as New Senior Vice President of Marketing appeared first on Ad Tech Daily.
Cash-strapped viewers choose ad-supported streaming, says Kantar
Good news for advertisers and streamers: paid, ad-supported subscriptions for services like Amazon Prime, Netflix and Disney+ are doing good business. With less money to burn, consumers have decided they can put up with brands “flooding the zone” of their favourite shows, which are usually saturated with the same commercials on repeat. Ad-supported models were … The post Cash-strapped viewers choose ad-supported streaming, says Kantar first appeared on More About Advertising.
AI Licensing Deals With Google and OpenAI Make Up 10% of Reddit’s Revenue
Content licensing agreements now account for about 10% of Reddit's total revenue, the company's CRO Jen Wong told ADWEEK in an exclusive interview Wednesday. "It's a small part of our revenue--I'll call it 10%. For a business of our size, that's material, because it's valuable revenue," Wong said. The social platform--which on Wednesday reported a...
IPA issues 10-point mental wellbeing guide as agencies face a tough 2025
The mental health of ad agency employees is an issue that persists despite all the efforts around flexible working and staff support packages. Calls to ad charity NABS’ helpline were up 22% to 5200 last year. Initiatives in this area are important not just to encourage the next generation to choose advertising as a career, … The post IPA issues 10-point mental wellbeing guide as agencies face a tough 2025 first appeared on More About Advertising.
Graham Media and Nielsen Reach Multi-Year Agreement
Nielsen and Graham Media Group have announced a multi-year agreement for Local TV measurement across the station group's six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke). The agreement also includes Scarborough, which provides consumer insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors. New to the agreement is...
Unpacking the Future of Retail vs. National Media With Wella and Reckitt
On this episode of the Brave Commerce podcast, recorded at Brave Commerce Live 2024, two experts in media investment engaged in a candid debate on the evolving dynamics of brand media and retail media. Farrah Linden, media director at Wella Company, and Josh Cierski, associate director of media at Reckitt, joined hosts Rachel Tipograph and...
TripleLift Names Dave Helmreich as New CEO
Supply-side platform TripleLift today announced it has hired Dave Helmreich, previously chief commercial officer at TV ad tech business Innovid, as its new CEO. TripleLift's previous full-time CEO Dave Clark departed the company last summer, and an interim 'Office of the CEO', chaired by former Datalogix CEO Eric Roza, has led the company in the Read More
VideoWeek Podcast #49, Matt Sattel, OpenX
In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Matt Sattel, Chief Revenue Officer at OpenX, a supply-side platform (SSP). Matt Sattel discusses: - The benefits and drawbacks of in-housing - OpenX's positioning in the market between buyers and sellers - The practice of reselling in CTV - Whether Read More
A Cybertruck Killed the Duolingo Owl. Netflix, WHO And Others Are Commiserating.
Brands are sending their condolences to Duolingo after fresh information emerged about the mysterious death of its iconic green owl mascot, Duo. The language learning app killed off Duo on Tuesday, sharing an announcement stating authorities were investigating his cause of death. "We're aware he had many enemies, but we kindly ask that you refrain...
MSNBC Names Rebecca Kutler as New President
The "interim" tag has been removed from Rebecca Kutler's title at MSNBC. The network officially named her president on Wednesday. Kutler's appointment was announced by Mark Lazarus, CEO of the new SpinCo company that will house MSNBC, CNBC and other NBC Universal cable assets. "In the short time that Rebecca was the interim president, it...
