“We have operated all over the Southeast, and Huntsville may be the most dynamic and exciting market... With the defense industry having The post Mashburn Outdoor Acquires Interstate Outdoor Advertising in Huntsville, Alabama first appeared on OOH TODAY.

...designed these digital billboards to decrease site power requirements and operational costs by as much as 20%, reducing environmental impact while delivering The post Daktronics Unveils the Latest Digital Billboard Technology first appeared on OOH TODAY.

The marketing and media agency North & Warren acquired the experiential agency Interluxe on Thursday, creating a combined firm designed to serve the marketing needs of luxury brands, co-chief executive Nick Van Sicklen told ADWEEK. North & Warren financed the acquisition with an unspecified amount of investment from the private equity firm Mountaingate, which closed...

On Wednesday, BuzzFeed founder and chief executive Jonah Peretti announced his plan to launch BF Island, a new social media platform and consumer app. Peretti shared a manifesto explaining his rationale for launching the new product, pointing to the algorithmic bias of other social platforms and the toxic effect the technology has on its users....

Dallimore's podcast welcomes Michael Provenzano on the heels of news for his company as well as the entire OOH industry: T-Mobile’s acquisition of Vistar Media The post Provenzano on Digital and Dirt first appeared on OOH TODAY.

D Word, Letting GOOH of Logos, Flyby, and Tariffs—read the latest headlines that should be on your radar. The post OOH News You Oughta Know Today first appeared on OOH TODAY.

Social responsibility in marketing requires brands to adopt more sustainable and ethical business practices and incorporate them into their marketing […]