French Competition Authority Fines Apple €150 Million Over ATT
France's competition regulator, the Autorité de la concurrence, this morning announced it is fining Apple €150 million over the implementation of its App Tracking Transparency (ATT) policy on iOS devices between April 2021 and July 2023. The regulator says the design of ATT created an overly complicated consumer journey, harming both consumers and app publishers, Read More
Breaking Down the Barriers to CTV for Independent Agencies
As transparency in media trading is moving up the agenda, so too are independent agencies, with the rise of CTV driving spend from indie agencies into a growing yet fragmented ecosystem. Last week, CTV advertising company Sabio invited a group of media specialists from independent agencies to discuss the opportunities and challenges for indies investing Read More
Advertising giant WPP cuts diversity references from annual report
Owner of Ogilvy and Grey agencies follows other multinationals in dropping or downplaying DEI policies since Trump’s election The British advertising giant WPP has become the latest company to cut the phrase “diversity, equity and inclusion” from its annual report as the policies come under attack from the Trump administration. The agency, which counts the US as by far its largest market, boasts the storied “Madison Avenue” agencies J Walter Thompson, Ogilvy and Grey among its top brands.
Kalil & Co., Inc. to Attend IBO 2025
Eight from Kalil & co, Inc. will be in attendance at the IBO 2025 Conference in Salt Lake City The post Kalil & Co., Inc. to Attend IBO 2025 first appeared on OOH TODAY.
