WhatsApp will debut an experimental new feature on Friday, an exclusive group chat launched in partnership with the sports publisher OffBall. The trial product, called The Chat, will build off a preexisting WhatsApp feature called Communities, in which users participate in large group chats based on shared interests. In Chats, a small group of high-profile...

Innovid & Flashtalking Unite Under Mediaocean to Give Advertisers More Control, Choice, and Transparency NEW YORK – Mediaocean today announced the successful completion of its acquisition of Innovid, bringing together Innovid and Flashtalking to form an independent ad tech powerhouse. The combined entity creates a leading global, omnichannel ad tech platform, empowering brands, agencies, and publishers with more control, choice, […] The post Mediaocean Completes Acquisition of Innovid – Creating the Premier Global Independent, Omnichannel Ad Tech Platform appeared first on Ad Tech Daily.

VENTURA, Calif. — Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced the appointment of Alex Kayyal to its board of directors. “Alex’s early belief in The Trade Desk’s mission and his years of expertise in tech and global markets make him a valuable addition to our board” Kayyal has extensive experience as […] The post The Trade Desk Appoints Alex Kayyal to Board of Directors appeared first on Ad Tech Daily.

TOKYO — Brightcove, the world’s most trusted intelligent video engagement company, today announced the appointment of Takayuki Tadokoro as Country Manager of Brightcove Japan. “Takayuki Tadokoro brings more than 35 years of experience focusing on the streaming industry and equipping customers with solutions to grow their business” “Takayuki Tadokoro brings more than 35 years of […] The post Brightcove Appoints Takayuki Tadokoro As Country Manager of Brightcove Japan appeared first on Ad Tech Daily.

JCDecaux, OUTFRONT, Adams, Verizon, EMC, OMG, Quan, Wilkins, Lind, Big, Smart and more - be the first to congratulate these OOH movers! The post OOH Moves Today – 50 Moves This Week first appeared on OOH TODAY.

Valentine’s Day has become of those seemingly endless events designed to extract money from our wallets (albeit a long-established one.) So the usual reaction to it in ads is, “here we go again..or not.” Sustainable clothing brand Reformation has produced a winner with American man of parts Pete Davidson, known, among other things, for his … The post MAA Ad of the Week: Pete Davidson for Reformation first appeared on More About Advertising.

The new brooms at Ogilvy UK, CEO James Murphy and fellow New Commercial Arts founder David Golding, are quietly ringing the changes. CCO André Laurentino is off to to be deputy CCO for Ogilvy EMEA to be replaced by current chief executive creative officer Julles Chalkley as head of the department (both below, Chalkley left.). … The post Ogilvy UK’s new brooms shuffle the creative deck first appeared on More About Advertising.

Advertisers now use mobile billboards to powerfully advertise a wide variety of industries which includes online casinos. The connection between mobile and technological advancement makes mobile billboards stand out as a successful communication tool that draws the attention of new players. This paper examines mobile billboards for online casino promotion through statistical evidence which offers […] The post The Role of Mobile Billboards in Promoting Online Casinos appeared first on .