Jones comes from WFTX Fox 4 in the Fort Myers-Cape Coral-Naples area

His first day will be Monday, April 14.

Ford was the assistant news director and anchor at the Tupelo, Mississippi ABC and NBC affiliate.

Snapchat has expanded its Agency Partner Program with new tiers and tools to attract more media agencies and strengthen its ad business.

“Brands won't just compete on campaigns, they'll compete on algorithms in the future.”

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This is ? Billionaire Roleplaying ?, a satire comedy community based around taking up the persona of a greedy billionaire.

Publicis has nabbed LinkedIn’s global media business, worth an estimated $250m, in a closed review against Dentsu. Both previously worked for the Microsft-owned business/social network. It’s yet another big media win for Publicis, which detached Coca-Cola media from WPP a month or so ago, making a big dent in WPP’s one-time exclusive Coke deal. Publicis … The post Publicis wins LinkedIn media – what’s the French group’s secret sauce? first appeared on More About Advertising.

There are a number of exciting emerging opportunities in CTV advertising says Cadi Jones, SVP Europe at Index Exchange, but the biggest might be the growing availability of live TV through programmatic tools. Live TV brings a lot of value to advertisers, since live programming (like sports or concerts) provides a uniquely lean-in, engaging experience Read More