3 Lessons From the Super Bowl’s High-Impact Ads
This post was created in partnership with XR Extreme Reach The Super Bowl, and its marketing blitz, comes but once a year. But its high-impact ads can offer insights into maximizing inclusivity, effectiveness, and efficiency all year. An all-star panel of industry leaders shared some of that intel at an ADWEEK Super Bowl Group Chat...
Big decisions loom for Dentsu as it record thumping great 2024 loss
Dentsu must be considering withdrawing from the global stage after recording a whopping great 2024 loss of ¥125bn ($820m or £650m) after taking an impairment charge of about $1bn, essentially suggesting it overpaiad for businesses or had them down in the books as far more than they’re currently worth. The Japanese giant now says it’s … The post Big decisions loom for Dentsu as it record thumping great 2024 loss first appeared on More About Advertising.
How The Trade Desk plans to restore its programmatic edge
The Trade Desk, which missed Wall Street expectations for the first time, has a plan that includes touting its direct brand deals as it takes on Google and Amazon.
9 creative campaigns to know about today
Among the notable campaigns for Feb. 14: an AI-assisted Shakespeare demo for a Bic pen and Michelob Ultra’s courtside ads with the NBA.
How ‘The White Lotus’ is using brand partnerships to expand beyond its HBO fanbase
Max aims to take “The White Lotus” viewing global as the Warner Bros. Discovery streamer grows its international business.
Rahm Emanuel Joins CNN as Senior Commentator
Former White House chief of staff Rahm Emanuel is joining CNN as a senior political and global affairs commentator. The network announced the hire on Thursday, noting that Emanuel would appear on programs across the network. Emmanuel most recently served as the United States ambassador to Japan during former President Joe Biden's administration. Prior to...
How HBO Is Marketing The White Lotus Different Than Previous Seasons
The third season of Mike White's popular anthology series, The White Lotus, returns on Sunday, and ahead of its premiere, HBO is going to new lengths to make sure fans are enticed to come back and stay awhile. Pia Barlow, evp, originals marketing, HBO and Max, said this season of The White Lotus, which takes...
The WIR: BuzzFeed Launches its Own Social Platform, The Trade Desk and AppLovin Post Contrasting Q4s, and M6 Sees Strong Streaming Growth
In this week's Week in Review: BuzzFeed fights SNARF, AppLovin's share price skyrockets, and M6 sees streaming growth but ad revenue decline. Top Stories BuzzFeed Plans to Launch its Own Social Media Platform Digital media business BuzzFeed this week announced plans to launch its own social media platform, which the company says will have "a Read More
Poppi’s influencer vending machine backlash—what marketers can learn
Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of influencer partners.
Three Senators Blast FCC for ‘Weaponizing its Authority,’ Cite First Amendment Concerns
Senators Edward J. Markey (D-Mass.), Ben Ray Lujan (D-N.M.), and Gary Peters (D-Mich.), members of the Senate Commerce, Science, and Transportation Committee, have written a sternly worded letter to Federal Communications Commission Chairman Brendan Carr and Commissioner Nathan Simington, saying the Trump Administratin is "" recent actions taken by the FCC under the Trump administration...
