New Study Reveals the Impact of Relevant Advertising in Cultural Moments
There's no need to pontificate about the power of relevant advertising in live moments; the numbers speak for themselves. New research from Magna, the media intelligence and investment unit within IPG Mediabrands, and Sightly, a real-time marketing intelligence and activation company, quantifies the impact of aligning brands with real-time trends during media campaigns. In the...
Orkin Turns Termite Damage Into Fine Art For Category-Defying Campaign
Swarms of termites--those never-sleeping, constantly-gnawing creepy crawlies--cause $5 billion in damage to American properties each year, per bug experts. And what the tiny pests leave behind is destruction, no doubt, but on closer look it's also...beautiful? Orkin, in its latest category-defying work, launches a new campaign called "Chewed Art" that turns images of termite damage...
How agencies can become valued brand partners instead of interchangeable vendors
Four ways agencies can escape the generic positioning they warn clients against.
It Takes A Village Collective’s Chloë Davies on learning from her mother’s legacy
The ITAV founder and CEO writes about grace, staying present and how to balance career and family.
Why Gen Z values brand impact over authenticity
It isn’t whether a brand is real, but whether it’s felt.
The top 5 celebrity brand collabs you need to know about right now
Ad Age’s take on the hottest celebrity marketing moves of the past month.
Apple vs. Samsung—how the smartphone marketing battle is shifting toward AI
As smartphone hardware innovation stagnates, Apple and Samsung are touting AI-powered software upgrades, but consumer response has been tepid.
Amazon spent $21 billion on ads and promotion in 2024 (That’s $679 every second)
Amazon spent $21 billion on advertising and promotion in 2024. Ad Age tallies ad spending over the 30 years since Amazon opened for business in 1995.
20 brands catching Gen Z’s attention right now
How New Balance, The Gap and others made gains with Gen Z buyers.
How to Segment Audiences for OOH Campaigns
Learn how to effectively segment audiences for out-of-home advertising campaigns to improve targeting and maximize impact. The post How to Segment Audiences for OOH Campaigns appeared first on Blip Billboards.
