Britain’s HFSS marketers have been busy preparing for October’s new junk food restrictions with an onslaught of extra advertising. The Observer reports that food brands been spent an extra £420m on advertising in 2024, up by 26% on the previous year. And consumers responded: they bought an extra 45.4m packets of crisps, cakes and chocolate … The post Advertising spend up 26% on HFSS food ahead of October ban first appeared on More About Advertising.

For anyone with a large fan base on Facebook, Meta launched a new feature that allows you to customize the name of your top fans badge. We’re talking Swifties, Beliebers, BeyHive, Arianators, Selenators, KatyCats, Blinks, Parrotheads and Sheerios. Everyone can now highlight their top fans with custom names. You can change the standard “Top fan” […]

Australia’s consumer watchdog says it is investigating complaints of social media ads purporting to be from local boutiques Election 2025 live updates: Australia federal election campaign Get our afternoon election email, free app or daily news podcast “With tears in our eyes, we must share the news with you,” the ads, which have been sponsored to appear on people’s social media feeds, begin. “After so many years of love and dedication to our Maison Canberra boutique, the time has come to say goodbye.” The world is changing, and the “boutique” can no longer keep up, the ad says. Its owners[...]

Advertising on snacks rises 26% compared with last year, months before restrictions on promoting unhealthy food come into force Big food brands dramatically increased their spending on advertising last year, months before new junk food regulations aiming to curb Britain’s obesity crisis are due to come into force, the Observer can reveal. Food companies spent an extra £420m in 2024, an increase of 26% year on year that coincided with a bumper 12 months for sales of snack foods. Shoppers bought an extra 45.4m packs of chocolate, cakes and crisps from the top-selling brands.

Inspiration doesn’t simply appear; it is born from movement, from the pulse of experience. This sensation should be felt by everyone, especially by those who have yet to feel its power. Guided by this philosophy, Kia and Innocean Berlin have launched Soundscapes—an experiment in which the car’s AI system translates the topography of landscapes into music, opening new ways to experience the world. “At Kia, we believe movement inspires ideas, so we wanted to give visually impaired passengers the opportunity to experience the world differently,” commented David Hilbert, Marketing Director at Kia Europe. “With Kia Soundscapes, we are exploring how technology[...]

When Hallmark, a leading healthcare workforce management technology company, wanted to creatively address one of healthcare’s most pressing challenges – hospital staffing shortages and the downstream impacts of patient safety and unsustainable costs—they called Ideasicle X for ideas and ended up getting much more.  Ideasicle X had never produced an ad campaign before, as they’ve been purely an idea-generation company since 2010. But artificial intelligence has come a long way in its production capabilities.  CEO Will Burns explains, “The first step in our mission was to use our Ideasicle Experts—humans—to come up with over 20 campaign concepts using our IX[...]

Hot on the heels of Twix’s new global platform launch ‘Two is more than one’, the brand introduces ‘Twix Harmoniser’ - a new digital tool created in partnership with Meta for WhatsApp that harnesses the idea of two voices to reach consumers in a new way.    The feature uses innovative digital and AI technology to double the voices in the popular voice message feature, to turn them into sweet sounding duets - now even the most disappointing voice message can sound delightful.  The activation is the next step in Twix’s ambition to target an under 35 demographic, as voicenotes[...]

Some trips leave you with souvenirs, but the ones that truly change you leave behind something more significant – a new experience so vivid it lingers long after you return home. Now, as part of its ongoing partnership with the new season of HBO’s The White Lotus (also shot in Thailand), the original travel lifestyle brand, Away, is launching a new campaign entitled “Travel Changed Me,” developed in partnership with creative agency, American Haiku. Rather than focusing on ‘the destination,’ the film explores how travel changes a person. It’s a sensorial film that reminds us of travel’s power for self-exploration, for finding the parts[...]

Haraku Ramen Halal, the popular Indonesian noodle brand under the Ismaya Group, is setting a new standard in both gaming and dining with the launch of its limited edition product: The One Noodle. As a solution to the growing demand for unique, immersive gaming experiences, this game-changing creation is designed for gamers who don’t want to be interrupted by the simple act of eating. Tapping into Indonesia’s massive gaming culture, The One Noodle is a single, unbreakable 3,5-meter-long noodle. With a thicker texture designed for better flavor absorption, this noodle ensures that gamers can enjoy a satisfying meal while they’re[...]

We’ve all been guilty of it—using our t-shirts to clean our glasses. So this April Fools’ Day, GlassesUSA.com is taking that habit to the next level with a fashion-first solution: an entire outfit made from our signature microfiber cleaning cloth material. Introducing The Microfiber Collection—a shirt + pants ensemble designed for smudge-free, crystal-clear lenses anytime, anywhere. Your sleeve? A cleaning cloth. Your pants? Also a cleaning cloth. Your entire fit? You get the point. "We finally gave up trying to stop people from using their t-shirts, so we decided to turn the whole outfit into a cleaning cloth," said Arie Tom, CMO of GlassesUSA.com. "Honestly,[...]